SAN FRANCISCO, CA – October 24, 2007 – The Wireless Foundation and the American Red Cross today announced that most American wireless subscribers can make a charitable donation to the Red Cross Disaster Relief Fund and assist relief efforts such as those ongoing in southern California, by utilizing the Text 2HELP™ program established by their partnership. Here's how it works: Subscribers of participating wireless carriers can donate $5 to relief efforts simply by text messaging keyword "GIVE" to "2HELP" (24357). The donations will appear on customers' monthly bills or be debited from prepaid account balances.

"The wildfires in southern California have caused tragic loss of life, serious injuries, and enormous damage, and now Americans wanting to lend a hand to the American Red Cross Disaster Relief Fund can do that through Text 2HELP™," said Steve Largent, President and CEO of CTIA-The Wireless Association and President of The Wireless Foundation, the charitable organization coordinating Text 2HELP™. "Through a simple text message, Americans can send a donation to the American Red Cross that will be put to good use in providing those in need with invaluable support during their time of crisis."

Wireless carriers participating in Text 2HELP™ include AT&T Mobility, Alltel, Boost Mobile, Dobson Communications Corporation, Sprint, T-Mobile and Verizon Wireless. VeriSign is powering the intelligent messaging infrastructure to enable the short message service.

Text 2HELP™ was initially created to aid Hurricane Katrina relief assistance. The donation program is initiated whenever a natural disaster occurs and an American Red Cross assessment determines its relief effort will require a substantial level of support. Such is the case with the California wildfires. Text 2HELP™ has been activated, and contributions to the Disaster Relief Fund will be accepted for the next 60 days. Money from the fund is used to support American Red Cross relief efforts throughout the country, as well as in California. The agency is providing those in need with shelter, food, water, clean up and comfort kits, and medical and mental health services. Estimates put the destruction at more than 420,000 acres burned, more than 1,100 homes destroyed and more than 880,000 people evacuated, with significant impact being felt in Orange County and the communities of Lake Arrowhead, Running Springs, and Fredalba.

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The Wireless Foundation is a non-profit organization that was formed by member companies of CTIA-The Wireless Association® in 1991. The Foundation oversees a number of programs designed to put wireless technology to work addressing the challenges of society.
www.wirelessfoundation.org

All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. You can help the victims of thousands of disasters across the country each year, disasters like the California wildfires, by making a financial gift to the American Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to victims of disaster. The American Red Cross honors donor intent. If you wish to designate your donation to a specific disaster please do so at the time of your donation. Call 1-800-REDCROSS or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013. Internet users can make a secure online contribution by visiting www.redcross.org.