Monotype Imaging will feature demonstrations at its stand (# 35) and a series of presentations in the Live Lounge on how developers, handset manufacturers, operators and designers can enrich the mobile experience with fonts.
The Power of Scalable Type for Mobile Phones to be Showcased at upcoming Symbian Event
Symbian Smartphone Show
Booth 35
LONDON-- Monotype Imaging Inc. (Nasdaq: TYPE), a leading global provider of text imaging solutions, is bringing mobile alive with scalable fonts at the Symbian Smartphone Show, Oct. 16 - 17, at the Excel Centre in London. Monotype Imaging will feature demonstrations at its stand (# 35) and a series of presentations in the Live Lounge on how developers, handset manufacturers, operators and designers can enrich the mobile experience with fonts.
“The theme of this year’s show, ‘taking our world with us,’ examines how, through mobile devices, global brands can enhance their position in the mindset of consumers and bring innovation to today’s connected lifestyles,” said John Seguin, executive vice president of Monotype Imaging, a Symbian Platform Partner. “The Smartphone Show is an ideal event for showcasing the huge potential of scalable font technology and how it can be used to bring the mobile platform alive. Fonts have a tremendous ability to add personality and visual impact to almost all mobile content, from applications and games to messaging and branded marketing campaigns.”
Demonstrations at the Monotype Imaging booth will uncover how fonts can elicit desired effects, such as making messages more personal and memorable, evoking emotion, ensuring readability and reinforcing brand identity. Also highlighted will be Monotype Imaging’s mobile solution, which encompasses ESQ® Mobile™ (Enhanced Screen Quality) fonts engineered for optimal display on mobile phones; the company’s WorldType® Layout Engine for enabling the composition, positioning and rendering of multilingual text; and Monotype Imaging’s iType® font engine, a scalable font rendering subsystem based on industry-standard OpenType® and TrueType® font formats. The iType font engine has been incorporated into the Symbian OS™ software development kit beginning in version 9.5.
As a new member of the UIQ Alliance program, Monotype Imaging will also highlight how fonts and font technology can enable UIQ developers to more easily enrich user experiences and deliver crisp readability on small screens in multiple languages. “UIQ believes in enriching the mobile experience and a vital part of this is to improve the quality of typography for user interfaces,” said Carina Lindberg, head of partner management at UIQ Technology. “Our partnership with Monotype Imaging will leverage their typographic expertise and scalable font technology to enable global text support and high-quality rendering to ensure clearer, easier to use, more stylish UIs and more compelling content."
Ed Platz, custom engineering manager at Monotype Imaging, will present in the Live Lounge on how scalable typefaces can be used to differentiate devices, build applications and user interfaces, create more expressive multimedia content and games, improve usability and further opportunities for personalising text on Symbian smartphones.
The Smartphone Show also serves as the forum to announce a white paper authored by Monotype Imaging for Symbian, entitled, “Bringing Typography to Mobile in Symbian OS.” Written for handset manufacturers, mobile developers, enterprises, mobile marketing organisations and advertising designers, the paper explores how fonts can add quality and distinction to text wherever it is needed in the mobile environment. Readers will gain insights on choosing the right fonts for a particular project, the benefits of scalable fonts over bitmap versions, the basics of font licensing, why type is important for building and reinforcing brand identity and how text is deployed using Symbian OS. The free white paper is available on the Symbian Developer Network at http://developer.symbian.com.
Further information about Monotype Imaging’s presence at the Smartphone Show, including detail about the presentations and the white paper, can be obtained by sending an e-mail to
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iType font engine in Symbian OS v9.5 SDK
Monotype Imaging’s iType scalable font engine renders characters based on outline or stroke font data. The technology features support for the company’s patent-pending SmartHint™ technology, engineered for high legibility of East Asian characters scaled to small sizes. The iType font engine also supports Fonts in a Box™ technology, designed to ensure the full and predictable display of tall characters – those with diacritics or long descenders – within the fixed parameters of mobile screens. Custom typefaces, bitmaps, embedded bitmaps, font subsets and linked fonts are also supported by the iType font engine.
About Monotype Imaging
Based in Woburn, Mass., with regional offices in the U.K., Germany (Linotype), Mt. Prospect, Ill., Redwood City, Calif., Boulder, Colo., Japan and China, Monotype Imaging is a global provider of text imaging solutions for manufacturers and developers of consumer electronics devices including laser printers, copiers, mobile phones, digital televisions, set-top boxes, digital cameras and software applications and operating systems. The company also provides printer drivers and color imaging technologies to OEMs (original equipment manufacturers). Monotype Imaging technologies are combined with access to more than 9,000 typefaces from the Monotype®, Linotype® and ITC® typeface libraries – home to some of the world’s most widely used designs, including the Times New Roman®, Helvetica® and ITC Franklin Gothic™ typefaces. Fonts are licensed to creative and business professionals through custom font designs, direct sales or e-commerce portals. Monotype Imaging offers fonts and industry-standard solutions that support all of the world’s major languages. Information about the company and its products can be found at www.monotypeimaging.com, www.fonts.com, www.linotype.com, www.monotypefonts.com, www.itcfonts.com, www.customfonts.com, www.fontwise.com, www.fonts.hk and www.faces.co.uk.
Monotype, ESQ and WorldType are trademarks of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. ESQ Mobile, SmartHint and Fonts in a Box are trademarks of Monotype Imaging Inc. and may be registered in certain jurisdictions. Times New Roman is a trademark of The Monotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. ITC is a trademark of International Typeface Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. ITC Franklin Gothic is a trademark of International Typeface Corp. which may be registered in certain jurisdictions. Linotype is a registered trademark of Linotype GmbH in the U. S. Patent and Trademark Office and may be registered in certain jurisdictions. Helvetica is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH. TrueType is a registered trademark of Apple Inc. registered in the U.S. Patent and Trademark Office and other countries. OpenType is either a registered trademark or trademark of Microsoft Corp. in the U. S. and/or other countries. Symbian and all Symbian-based marks are trademarks of Symbian Software Limited. All other trademarks are the property of their respective owners. © 2007 Monotype Imaging Inc. All rights reserved.
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