Mobile Music Pioneer Launches Ringtone Customization Application for Phones; Works in Partnership with Music Labels and Mobile Operators

PALO ALTO, Calif., - Oct. 8, 2007 – mSpot, a pioneer in mobile music and radio, today unveiled mSpot Make-A-Ringer, the first service in North America to let consumers use their mobile phones to easily and legally create completely customizable ringtones from their favorite songs.

mSpot Make-A-Ringer will offer a large catalog of songs that consumers can browse or search by artist, genre and title. To make a ringtone, the consumer selects a song and mSpot Make-A-Ringer generates a graphical waveform corresponding to the selected song. The application then provides a simple editor that displays the waveform with a sliding window on top that allows the consumer to easily set the start, end and duration of their custom ringtone. The consumer can preview the ringtone before mSpot Make-A-Ringer creates and downloads it to the phone.

“Make-A-Ringer will revitalize ringtone sales and let mobile operators maintain their momentum in this segment,” said Daren Tsui co-founder and CEO of mSpot. “We are working in partnership with music labels and mobile operators to have the largest catalog of songs from which consumers can easily and legally make their own custom ringtones.”

mSpot Make-A-Ringer will be available to mobile operators as a standalone service or a compliment to mSpot’s other popular mobile music services, which include mobile streaming radio and videos, and the mSpot Remix over-the-air (OTA) music syncing service that allows consumers to listen to the music on their PCs from their mobile phones.

mSpot will be demonstrating mSpot Make-A-Ringer at CTIA WIRELESS I.T. & Entertainment 2007 in San Francisco October 23-25. To see Make-A-Ringer in action, visit mSpot at booth 1044.

About mSpot
mSpot's groundbreaking mobile music, radio and movie services enable carriers to deliver exciting, consumer-centric entertainment to mobile phones. mSpot has been pioneering mobile multimedia entertainment since launching the first mobile streaming radio service in April 2005. Today, more than one million consumers across North America use mSpot’s services to discover, manage, purchase, and enjoy music, live radio, podcasts, videos, and movies from the biggest names in entertainment, including ABC Radio Networks, Buena Vista VOD, ClearChannel, FOX Sports Radio, Lionsgate, Marketwatch, Radio Disney and Universal Pictures. mSpot powers entertainment services in the U.S. for Sprint, Boost and U.S. Cellular and in Canada for TELUS and Bell Mobility. Founded in 2004, mSpot is a privately held company headquartered in Palo Alto, California and on the Web at www.mspot.com.