 For the third year in a row, Nokia and TeliaSonera, in association with Gallup, have conducted a survey to investigate the use of mobile e-mail and interest in the service. Of interest, 87% of the respondents work away from the office every week
October 03, 2007 - Better customer service and more time for family and friends cited as the biggest advantages of the service
The survey indicated that 37 percent of business users in the Nordic region use mobile e-mail when they are away from the office. More time for family and friends, and better customer service, were stated to be important advantages. Nine out of ten said, for example, that mobile e-mail allows them to provide faster and better service to customers.
This year's survey also focused more closely on the managing director (MD) category. As many as 44 percent of the male business executives in the survey responded that they are already using mobile e-mail today for communications when they are away from the office (34 percent of female MDs). A lot indicates that usage by female MDs will soon be more widespread - this is because 60 percent who do not use mobile e-mail today believe they will start using the service within a year. Six out of ten business executives stated that more time for family and friends was one of the most important advantages of mobile e-mail.
"From the survey we can clearly see that mobile e-post has made its breakthrough on a broad front. The fact that almost four out of ten respondents are already using mobile e-mail today, when they are away from the office, is an impressive figure. It is also interesting to note that as many as 46 percent of the women managing directors in the survey use mobile e-mail today to check their messages on their phone several times a day. That tells us a lot about the importance of the service," says Heidi Lax, Enterprise Solutions Director for the Nordic region at Nokia.
Nokia and TeliaSonera have both worked actively for many years to make it as easy as possible for customers to start using mobile e-mail. Over the past few years, the two companies have also seen a dramatic increase in the number of users. When Nokia and TeliaSonera surveyed business users in Norway, Sweden and Denmark two years ago, 14 percent of the respondents stated that they used mobile e-mail. Today, only two years later, the corresponding figure for the Nordic region is 37 percent.
"This is incredibly strong growth and we are seeing how more and more people are discovering the potential of mobile e-mail. We are also seeing that many mobile e-mail users believe they can work in a more flexible manner and have more time over for family and friends, which is a pleasing trend to see," says Indra Åsander, head of Mobile Content Services at TeliaSonera.
Good manners important for mobile mailers
Despite the strong interest in mobile e-mail, and the fact that so many people send and receive e-mail on their mobile phones today, it is obvious that there are many occasions when it is not considered acceptable to use the service. For example, 74 percent of the survey respondents said it is not acceptable to use mobile e-mail when you are playing with your children. On the other hand, three out of ten in the survey said that it is alright to use mobile e-mail when they are in a meeting with their boss.
About TeliaSonera
TeliaSonera is the leading telecommunications company in the Nordic and Baltic region, with strong positions within mobile communications in Eurasia, Turkey and Russia. At the end of 2006, TeliaSonera launched mobile services in Spain. We provide reliable, innovative and easy-to-use services for transferring and packaging voice, images, data, information, transactions and entertainment. In 2006, TeliaSonera's net sales amounted to SEK 91 billion, and at the end of March 2007 the total number of customers exceeded 100 million in 15 countries. The TeliaSonera share is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange, and the company is included in the Dow Jones Sustainability Index. Simplicity and service are important tools for us in creating profitable growth and value for our customers and shareholders. Read more at www.teliasonera.com.
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
Figures for the Nordic Region - 2007
|
|
Nordic Region 2007 | |
Check e-mails as soon as they see or hear that they have received one |
42 % | |
Work away from the office every week |
87 % | |
Use mobile e-mail when they are away from office |
37 % | |
Do not use mobile e-mail today, but believe they will use it within a year |
53 % | |
State that one of the greatest advantages of mobile e-mail is that they are not so tied down to the office |
69 % |
State that one of the greatest advantages of mobile e-mail is that they do not need to take a portable computer with them |
56 % | |
State that mobile e-mail allows them to work in a more flexible way so they can have more time for family and friends |
60 % | |
State that mobile e-mail makes it simpler to provide better and faster service to customers, employees and business partners |
89 % | |
Think that a synchronized calendar is an important function in their work |
73 % | |
Think that a synchronized phonebook is an important function in their work |
49 % |
Figures for Nordic business executives - 2007
|
|
Men |
Women | |
Check e-mails as soon as they see or hear that they have received one |
35 % |
45 % | |
Work away from the office every week |
92 % |
69 % | |
Use mobile e-mail when they are away from office |
44 % |
34 % | |
Do not use mobile e-mail today, but believe they will use it within a year |
50 % |
60 % | |
State that one problem with mobile e-mail is that it is too complicated |
13 % |
5 % | |
State that one of the greatest advantages of mobile e-mail is that they are not so tied down to the office |
67 % |
68 % | |
State that one of the greatest advantages of mobile e-mail is that they do not need to take a portable computer with them |
55 % |
58 % | |
Think it is important to be able to read e-mail attachments on their mobile phone |
48 % |
38 % | |
State that mobile e-mail allows them to work in a more flexible way so they can have more time for family and friends |
58 % |
59 % | |
State that mobile e-mail makes it simpler to provide better and faster service to customers, employees and business partners |
82 % |
90 % | |
Think that a synchronized calendar is an important function in their work |
76 % |
73 % | |
Think that a synchronized phonebook is an important function in their work |
49 % |
46 % |
Good manners for mobile mailers - Nordic business executives 2007
|
When is it not acceptable to use mobile e-mail?
|
| |
When you are at the movies |
84 % | |
When you are at dinner |
82 % | |
When you are in a customer meeting |
79 % | |
When you are playing with your children |
74 % | |
When you are in a meeting with your boss |
70 % | |
When you are with family and friends |
68 % |
Facts about the survey
The survey was conducted by TNS Gallup on behalf of Nokia and TeliaSonera. The survey is based on telephone interviews with 1,000 business users from Sweden, Norway, Denmark and Finland (250 per country). The survey is a representative selection of industries and sizes of companies. The interviews were conducted during August/September 2007.
|
Social Media Strategy Workbook
