Red Bend Software to Demo Over-the-Air Updates on Leading Smartphones and Speak About Customizing Mobile Software at Symbian Smartphone Show 2007

WHO: Red Bend Software, the market leader in Mobile Software Management and Firmware Over-the-Air (FOTA) updating solutions for mobile devices.

WHAT: Red Bend Software will Bend the Rules of Mobile Software Management by showcasing how mobile operators and handset manufacturers can quickly and easily deliver firmware updates over-the-air to smartphones in consumers' hands. Red Bend will perform live demonstrations of its market-leading vCurrent® Mobile FOTA solution on the latest smartphones including the Nokia N80 and the Motorola MOTO Z8.

In addition, Red Bend's Executive Vice President of Marketing Morten Grauballe will deliver a speech titled, "Customize my phone,” in which he will discuss:
• Growing demand to personalize the software of mobile phones
• New solutions in Mobile Software Management to empower manufacturers and operators to cost-effectively and quickly meet customization requirements of different consumer segments
• Increasing ARPU and building loyalty by delivering customized software, features, applications and services on smartphones

Over-the-air software updating has become a must-have technology for new feature phones and smartphones. As mobile phones become rich with multimedia and communications capabilities, they need frequent software updates to remain current with the latest software improvements. The world's top mobile phone manufacturers have adopted Red Bend's vCurrent Mobile FOTA solution to ensure fast, reliable and convenient software updating over-the-air, without requiring consumers to visit a service center to have their phones reflashed. Red Bend's new vRapid Mobile(TM) solution for software component management creates new revenue opportunities by delivering individual software features, applications and services easily and securely over-the-air.

WHERE: Red Bend Software – Stand #59
Symbian Smartphone Show
Excel Centre, London
http://www.symbiansmartphoneshow.com

WHEN: October 16-17, 2007

About Red Bend Software
Red Bend Software helps mobile phone manufacturers and network operators to accelerate the adoption of new services and features, respond rapidly to customer needs, and reduce support costs through mobile software management solutions. LG Electronics, Motorola, NEC, Sharp, Sony Ericsson and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) mobile client software to quickly and reliably deliver compact firmware updates to more than 200 million mobile phones in the hands of consumers. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K and the U.S. More information is available at www.redbend.com.