Google AdSense for Mobile unlocks the potential of the mobile advertising market
Written by Google
Thursday, 20 September 2007
As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSense™ for Mobile, a program that contextually targets ads to mobile website content.
The mobile device is fast becoming the world’s most popular gateway to information. In fact, there are currently more mobile devices worldwide than personal computers and televisions combined.
As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSense™ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go.
AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.
With this new program, the unmatched reach of the Google content network is extended to the mobile platform. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go. AdSense for Mobile is now available to all mobile publishers in 13 countries worldwide.
AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks).
Google and AdSense are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
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As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSense™ for Mobile, a program that contextually targets ads to mobile website content.
In this interview Charles Weir, managing director of Penrillian, shares some observations and thoughts on the impact of the Symbian Foundation. He also discusses the application of Agile techniques to developing software for Symbian devices.
