Munich/New York, Sep. 13th, 2007 - Ad-funded mobile social networking service itsmy.com enables as first mobile off-deck community background and image music for its 600,000 personal mobile homepages!

 US and UK’s leading off-deck community itsmy.com enables its users to choose tracks from more than 2,000 sound clips produced by international DJ’s in various categories to use as background music on their personal home page – browse, select, done! Visitors can then enjoy the personal background music while browsing through the numerous sub-pages of their friends, such as the picture gallery, the “more about me”–pages, blogs and the new and extremely popular flirt profiles. This amazing feature, like all features in itsmy.com is completely free of charge to the user.

 The background songs are a tribute to the good, old midi ringtone – still a perfect mobile format due to their small KB-size and supported by every mobile phone. In Q1/2008 real music formats and MP3s will follow for 3G flatrate users as well as the “my personal music storage”-functionality: a service, where users can store their music online for personal use, always available in the mobile internet! Go to http://itsmy.mobi with every mobile phone browser.

 “With these new features itsmy.com takes the next step in successfully mixing mobile social networking and personal mobile broadcasting! And like all our services, these novelties were solely developed for the mobile internet world, keeping in mind the size restrictions and download times, as well as the more than 3000 different types of mobile phones and browsers out there! Music means image and we are proud to be able to offer this value to our users!” says Mikko Saarelainen, Chief Strategy Officer itsmy.com.

 Vince Staybl, CEO of Gofresh, the company behind itsmy.com, adds: „With the background tones integrated in itsmy.com, the last feature which has been an advantage of the classical internet is now history – the need to go home to check your latest community news or to be forced to use a “light” version of an internet community on your handset no longer exists. This strengthens our position as the first, full-service ‘major off-deck mobile portal’ even more.”

About Gofresh and itsmy.com

Mobile user generated content and mobile community pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates only in mobile internet supporting all mobile phones and browser versions. Gofresh co-operates with leading mobile operators and all key players in mobile advertising all over the world.

The mobile internet strongest community brand "itsmy.com" is an off-deck, operator independent service and completely free of charge to the cell phone users, available through mobile browsers only. Since its launch in Summer 2006 it has quickly grown to be the stickiest and most comprehensive mobile social networking service worldwide, outside of Japan and Korea.

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