Sunnyvale, California, USA – September 12, 2007 – Mercora, Inc., the leading social music discovery service for web and mobile users, today announced that the company is launching a new service and unifying all its products and services under the new brand identity – Social.FM. The company will begin operating under the new name immediately and the website can be accessed at www.social.fm.

 “We are on the verge of launching one of the most innovative and ambitious product lines in social music discovery – products that span the desktop, web, widgets and mobile devices,” said Srivats Sampath, president and CEO of Social.FM. “Social.FM better reflects the vision, product and market direction of the company.“

 The Social.FM product line features:

 Social.FM Web (Social Media Discovery): The all-new Social.FM Web enables social discovery of music from friends and people with similar preferences on the Social.FM network. Anyone can search and discover music, music videos, biographies, album information, reviews, pictures, and chat and interact with Social.FM DJs worldwide. With over one million channels of user-programmed music and over 3.5 million unique user-contributed tracks, Social.FM embodies the ultimate social music mantra of “music of the people, by the people and for the people.” Social.FM Web is developed on Adobe’s Rich Internet Application (RIA) framework, requiring no software downloads or installation and featuring cross-platform support for Microsoft Windows, Mac OS/X and Linux.
 
Social.FM Desktop (Social Media Broadcasting): The new Social.FM Desktop is a revolutionary and compelling social media application that empowers web users to become Social.FM DJs and broadcast their favorite artists and playlists to their friends, family and music listeners worldwide. Web users can create personal profiles, upload digital pictures and share their favorite music with other Social.FM members with similar musical interests. Social.FM DJs can communicate with their listeners via Internet messaging, chat and real-time charts. They can also participate in the ultra-competitive race to join the DJ Hall of Fame – the Top 200 DJs on Social.FM, based on listening hours from music listeners worldwide. With over 1 million citizen DJs already on the network from over 140 countries, Social.FM has become one of the largest social user-contributed and user-programmed music discovery services on the Internet.
 
Social.FM Network (Social Media Network): The Social.FM Network implements a brand-new distributed content delivery network, which is optimized to encode and stream media in multiple formats to fixed and wireless networks. The new Social.FM platform integrates seamlessly with emerging Web 2.0 and Rich Internet Application (RIA) technologies such as Ajax and Adobe Flex, enabling the development of add-on services, widgets and other social applications across multiple platforms and devices.
 
The Social.FM product line also includes Social.FM Mobile, a new version of which will be introduced this quarter.

Pricing and Availability

Starting today, Social.FM Web and Social.FM Desktop are available FREE in beta at www.social.fm.