[London, UK]  Wednesday, 5th September 2007 - Mobile Streams announced today that it has released a major new upgrade to its proprietary platform technology, Vuesia. Vuesia powers Mobile Streams’ mobile services as well as those of its partners and customers.

The new platform version - called Vuesia AI (for Artificial Intelligence) - simplifies the process of launching and managing mobile content globally through the use of automated functionality.

 New features supported by Vuesia AI include:

 -          Automated bid management tool for managing returns generated from mobile search engines. Calculation of real-time Return on Investment for keyword campaigns so that bidding levels can be automatically updated based on purchase to click conversion rates.

-          Simplified, consumer friendly user interface to the platform for easy uploading of digital assets for mobilization. The addition of a front end application for simply accessing the Vuesia platform features.

-          Support for media sharing services. For example, a consumer uses their mobile phone to take a short video. The consumer then enters a short description and uploads the video to their personal profile. Their approved friends are automatically notified and the content is instantly accessible via a WAP site and the Internet. Friends can share the video regardless of access device.

 -          Mobile social networking. For example, a consumer creates a group page for their circle of friends. All consumers of these groups receive updates on any new media/ comments posted by other consumers and can tag or comment on any posted media. Consumers can use this group feature to easily share their videos or photos taken using only their mobile phone.

 -          Support for advertising. For example, a sports team creates a group featuring downloadable ringtones, backgrounds and videos. Consumers who join this group can engage with the club via promotions such as “Vote for your favorite goal”, “send us your video at a game” or real-time match highlights. The group is promoted via targeted banner ads on mobile and web sites.

 -          Device Agnostic Media allowing users to easily share and promote digital media between different portable devices including iPods and PlayStation Portables as well as thousands of different mobile phones, both to and from the web.

 -          Built on a stable business ready technology engine that has been powering Mobile Streams’ business for several years, allowing new customers to benefit from a real world mobile platform to quickly grow their mobile presence.

 Glenn de Smidt, CTO Mobile Streams commented: “The new Vuesia AI platform upgrade allows the platform’s powerful functionality to be used in more customer and consumer friendly ways. We look forward to using Vuesia AI to power many innovative new services of our own and from new and existing customers and partners.”

 Commenting, Simon Buckingham, CEO of Mobile Streams said: “Our company vision is to make mobile content seamlessly and easily available to any mobile phone anywhere in the world. Because of its powerful features and functionality, Vuesia AI brings that vision much closer to reality.

About Mobile Streams

Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, “Vuesia,” is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US. “Vuesia” is Mobile Streams’ full service enterprise mobile media management solution.  “Vuesia” facilitates content ingestion, management, delivery, billing, advertising and reporting. The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ringtones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management. Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico, Chile, Colombia, Sydney and Singapore and has approximately 100 employees. For more information please go to www.mobilestreams.com.