Vodacom Mobile TV 'Playa' Streamed over 2.5G GPRS

 London and Cape Town, 5 September 2007: Vodacom, South Africa's leading cellular network with more than 24 million customers, today announced the launch of “MobileTVPlaya”, its live and on-demand multi-channel mobile TV service, streamed over 2.5G GPRS cellphones.

 Vodacom's “MobileTVPlaya” service is the first mass-market 2.5G mobile TV service to launched in Africa, and the content is powered by UK-based ROK Entertainment Group technologies.

 “MobileTVPlaya” offers Vodacom customers a choice of 10 channels to receive on their 2.5G cellphone from a content portfolio of 22 channels ― to include national and international live news, sports updates, music videos, cartoons and comedies ― at a monthly cost of SAR29.00 (approximately £3.00).

 “ ‘MobileTVPlaya’ is an African first," said Romeo Kumalo, Executive Director, Vodacom South Africa, "and we're confident of significant uptake amongst our customers who want access to live and on-demand information and entertainment content on their cellphones at any time, any place."

 "We're delighted to be working with Vodacom in the deployment of streamed mobile TV across South Africa," said Laurence Alexander, CEO of ROK TV, "and we will be looking into adding increased functionality and interaction to the service, and even more relevant content in future, once we have a clear idea of the genres of channels that prove most popular."

www.rokcorp.com