Ringtone libraries and other smartphone-customizing software continue to be best
sellers; Motorola Q and BlackBerry Pearl remain top devices adding content
HURST, Texas, Aug. 21 -- Handango(TM), the world's leading provider of smartphone
content, today released the 2007 Second Quarter edition of the Handango Yardstick,
a quarterly report on the state of the mobile content industry.
For the second consecutive quarter, the Motorola Q(TM) and BlackBerry Pearl(TM)
ranked first and second, respectively, in terms of the most revenue generated
and the most applications sold through Handango storefronts. Older smartphone
models such as the Palm Treo(TM) 650 and Cingular(TM) 8125 moved lower on the
list of top devices adding software to make room for two new devices that appeared
for the first time this quarter -- the Nokia(TM) N95 which was a highly anticipated
device at the time of its United States release following strong overseas sales,
as well as the BlackBerry 8800, which launched in late February.
The number of new content titles added to the Handango catalog rose 14% from
last quarter to 2732. This rise in new content may be due to the number of new
devices entering the market which are heavily supported though advertising to
the mass consumer.
In terms of top-selling applications, titles from Spb Software House were among
the most popular on Handango, with six of the company's products ranking in the
best sellers list, including Spb Mobile Shell, Spb Pocket Plus and Spb Phone Suite.
In addition, MobiTV retained its spot as the top-selling application for the Windows
Mobile Smartphone platform, while competitor HandiTV fell from the second position
to number six. Aces Texas Hold'Em continued to be Handango's best-selling game.
Business & Professional remained the top-selling product category in terms
of revenue. Sales of entertainment titles rose since last quarter and closely
trail business applications with 16 percent of total sales. This quarter also
saw "maps" appear as one of Handango's most frequently searched terms, driven
by a continued interest in GPS and LBS-related device functionality.
Following are the ten best-selling content titles by operating system, as reported
by the 2007 Second Quarter Yardstick:
BlackBerry(TM)
1. VoiceControl
2. Ringtone Megaplex
3. Ringphonic Lite
4. Colour Your Trackball
5. WorldMate Professional Edition
6. IM+
7. Ringphonic
8. eSpell
9. Aces Texas Hold'Em -- No Limit
10. RepliGo Professional
Palm OS(R)
1. PocketMirror Standard
2. Agendus Professional Edition
3. Agendus Premier Edition
4. Ringo Pro
5. SplashID
6. Traffic for Treo
7. PocketMirror Std. Upgrade
8. VoiceControl
9. Diet & Exercise Assistant
10. The Weather Channel
Symbian OS(R)
1. Handy Weather S60
2. ProfiMail
3. Ultimate Voice Recorder
4. Quickoffice Premier
5. Handy Safe for S60
6. Advanced Call Manager S60
7. WorldMate Professional S60
8. SBSH Papyrus
9. IM+
10. LCG Jukebox
Windows Mobile Pocket PC(TM)
1. MobiTV
2. Spb Mobile Shell
3. Spb Pocket Plus
4. Spb Phone Suite
5. Spb Backup
6. Microsoft Voice Command
7. Spb Time
8. Spb Diary
9. Pocket Informant
10. eWallet Professional Edition
Windows Mobile Smartphone(TM)
1. MobiTV
2. Ringtone Megaplex
3. SBSH Facade
4. Documents To Go
5. SmartphoneNotes
6. HandiTV
7. Agenda One
8. IM+
9. PocketStreamer DELUXE
10. Aces Texas Hold'Em-No Limit
In addition to the above stats, the 2007 Second Quarter edition of the Yardstick
reported software sales by category, average selling price of smartphone content
and much more. A full version of the Handango Yardstick for Q2 2007 is available
at http://www.handango.com/marketing/Yardstick/Q22007Yardstick.pdf. |