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LOC-AID and Cox Radio Award $10,000 for Winning a Dash for Cash LBS Game |
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Written by LOC-AID
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Friday, 17 August 2007 |
First of its kind Location-Aware Mobile Marketing campaign by a radio station
BOCA RATON, FL. (August 17, 2007) – On August 4, 2007 LOC-AID, the premier provider
of wireless location-aware aggregation, partnered with the New 93Rock (a COX Radio
station) and awarded Charles Harmon $10,000 after successfully competing and winning
the “Dash for Cash” Grand Prize. Charles Harmon of Fort Lauderdale, FL said, “Thank
you for the chance to participate in your contest. I am happy to say that it was
a fair, fun, and extremely warm competition. Oh yes, I was the Winner! Again thanks
to all involved”.
Bill Jessell of Punta Gorda, FL said, “I just wanted to thank LOC-AID for the
opportunity to participate in the $10,000 “Dash for Cash” last Saturday at Shooters
in Fort Lauderdale. Even though I didn’t win, it was a lot of fun and very exciting.
If there ever is a next time, I’ll remember to bring sunglasses.”
93Rock listeners played the qualifying game throughout the month of July. As
a bonus opportunity, instructions for a SMS Treasure hunt were aired by 93Rock
and through its webpage. A finalist was selected each week by using simple text
messaging on their mobile phones and then answering a number of short trivia questions.
According to Isaias Sudit, CEO of LOC-AID, "We had extremely high expectations
for this event that were surpassed. The campaign was utilized as a marketing tool
by Cox Radio and Harley Davidson in Miami, Ft. Lauderdale, Pompano Beach, and
Sunrise. The game successfully demonstrated how consumers can use location-based
applications, specifically in a Treasure Hunt format. The customized application
allows venues to deliver content rich information through pictures, video, sound,
and text directly to the customer’s wireless phone. The players show a great interest
for this type of interactive multimedia-oriented game.”
93Rock Cox Radio Director of Marketing, Derick Pitts said, ”The $10,000 LOC-AID
/ 93Rock “Dash for Cash” provided us with a fun, innovative and different way
to execute a promotion that highlighted the new LOC-AID technology as well as
giving WHDR the opportunity to bring in additional revenue through third-party
sponsors and other WHDR partners. Plus the icing on the cake was awarding a 93ROCKer
with $10,000 in cash when it was all done!”
The “Dash for Cash” game demonstrated the LOC-AID mobile marketing platform,
Marketing ACE (Application Creation Engine). The platform is being offered to
Fortune 500 enterprises, content companies, and wireless carriers to create branded
location-aware mobile marketing campaigns such as location-based promotions, scavenger
hunts or point-to-point "chases". The Marketing ACE platform delivers content-rich
interactions using Short Message Service (SMS), Mobile Message Service (MMS),
Wireless Application Protocol (WAP) or as a downloadable application in Java or
BREW.
About LOC-AID Technologies
LOC-AID, based in Boca Raton FL., has created the first fully integrated LBS
aggregation Gateway and has developed a suite of award-winning LBS solutions,
which include Friend Finder, Social Networking, and Gaming. LOC-AID's current
LBS offerings are available through eight different carriers worldwide. For more
information, visit www.loc-aid.net.
LOC-AID is a registered trademark of LOC-AID Technologies Inc.
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