Nokia’s market share grew by 1.4% to 37.3% in the second quarter, the largest
increase in market share of all the vendors.
LONDON- ABI Research estimates that 263.8 million mobile handsets were shipped
in 2Q 2007, a year-over-year quarterly increase of 13%. “A 13% increase is hardly
stellar,” says Jake Saunders, vice president at ABI Research, “but it does pay
the handset vendors’ bills. The second half of the year should prove more robust,
ending the year with 15% YoY growth at 1.13 billion.”
“More dramatic was Nokia’s continued consolidation of the handset market,” adds
wireless research director Stuart Carlaw. “Nokia’s market share grew by 1.4% to
37.3% in the second quarter, the largest increase in market share of all the vendors.
LG and Sony Ericsson also made respectable gains of 0.8% and 0.6%. Samsung’s market
share increase was more muted. Since Motorola has retrenched from emerging markets,
and is still in the process of revamping its handset portfolio, it should not
come as too much of a surprise that Motorola’s handset market share shrank to
13.1% compared to 17.1% in 1Q 2007. It was only two quarters ago that Motorola’s
market share was 22.1%.”
The vacuum created by Motorola’s loss of market share is creating opportunities
for other vendors. Samsung and LG have announced their intentions to penetrate
the Indian, Chinese, and Southeast Asian markets. Other vendors are expanding
their presences outside their core markets. Research In Motion reported that 30%
of its BlackBerry subscribers are now based outside North America. Similarly Sony
Ericsson has been able to harness its Cybershot (camera-centric) and Walkman (media-centric)
handsets to expand its presence well beyond Europe.
Nokia managed to maintain its handset average selling price (EUR 90 vs EUR 89)
through the introduction of a number of mid to high end handset models. Most other
vendors, however, saw heavy declines in ASP.
However, North America is definitely the company’s soft underbelly. Despite a
number of initiatives by Nokia senior management to bolster its presence in the
North American market, handset shipments shrank further, from 4.8 to 4.1 million
in 2Q-2007. While Apple’s iPhone is not going to alter the North American competitive
landscape radically in the foreseeable future, Nokia’s perceived weakness in the
CDMA handset market, the iPhone, and a number of other smartphone vendors, such
as RIM, are curbing Nokia’s traction in the North American market.
A detailed examination of these results will be published in ABI Research’s Mobile
Devices Market Sizing & Share database, which forms part of the firm’s Mobile
Devices Research Service (http://www.abiresearch.com/products/service/Mobile_Devices_Research_S
ervice)(Due to its length, this URL may need to be copied/pasted into your Internet
browser's address field. Remove the extra space if one exists.).
Founded in 1990 and headquartered in New York, ABI Research maintains global
operations supporting annual research programs, intelligence services, and market
reports in broadband and multimedia, RFID and M2M, wireless connectivity, mobile
wireless, transportation, and emerging technologies. For information, visit www.abiresearch.com,
or call +1.516.624.2500.
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