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- Underlines growing importance of India as a global design capital
- Partners with Srishti School of Art, Design and Technology
Bangalore, India - Nokia, the world leader in mobile communications, has chosen
India as the location for the first in a series of satellite design studios it
plans to establish in design hot spots around the world, signaling the increasing
impact the country is having on the development of mobile phones. Established
via a two year partnership with the Srishti School of Art, Design and Technology
in Bangalore, it will give Nokia designers and India's talented young designers
the opportunity to work together on new design ideas for India and the global
markets.
Alastair Curtis, Nokia's Chief Designer, said "India is a dynamic and inspiring
place for designers with its diverse mix of cultures, traditions and color. The
new satellite studio will help us further develop our understanding of this vibrant
country and to work more closely with its extremely talented designers. Reflecting
India's status as one of the hottest countries for design right now I expect our
work here to influence not only our thinking on new design trends and ideas for
India, but also for many other markets around the world."
The satellite studio will explore a range of design trends and themes including
detailed research into color and material trends in India, mobile use of the internet
in India and its implications for design, and examining innovative new features
and uses for mobiles. Run by a compact, dedicated team of Nokia designers working
with students at the Srishti School and established designers across India, it
will also be a key destination for Nokia's global team to visit to share ideas
and be inspired.
Ms. Geetha Narayanan, Founder & Director, Srishti said, "Nokia's investment
reflects the growing importance of India's designers and the wealth of new talent
being developed here. This studio gives the talent of tomorrow the opportunity
to work with experienced Nokia designers from around the world. This exposure
to world class designers in one of the fastest growing product category in the
world will be a huge opportunity for the students in India".
The Bangalore satellite studio is part of Nokia's ongoing investment in design.
Earlier this year the company established a new design studio for its design team
at its Global headquarters in Espoo, Finland and plan to open a similar studio
for its design team in London later this year. Globally, it has grown its design
team with 50 new hires in the last year.
Nokia has 300 designers in its global team representing 34 different nationalities.
The unique group includes designers, psychologists, researchers, anthropologists,
engineers, and technology specialists, based in major cities around the world.
They explore new materials, colors, and broader design trends, and collaborate
with other leading designers, students, artists, and manufacturers to push the
boundaries of design.
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth
of the converging Internet and communications industries. Nokia makes a wide range
of mobile devices and provides people with experiences in music, navigation, video,
television, imaging, games and business mobility through these devices. Nokia
also provides equipment, solutions and services for communications networks. |