Top-ranked supply chain, most handset options meet market needs

TORONTO  – With at least one new mobile phone launched each month, Nokia Canada is helping to keep Canadians connected with their friends and family. Working in close association with all Canadian carriers, retailers and majority of Mobile Virtual Network Operators (MVNOs), Nokia has launched at least one new handset in the Canadian marketplace every month for the last 18 months. This includes the latest launch of the new Nokia 1600 handset at 7-Eleven in June.

A big factor in Nokia’s success is its highly effective supply chain, ranked the best in the industry by AMR Research. Customers of Nokia Canada benefit from the company’s North American production facilities. With Nokia’s sales force and manufacturing sites in close proximity to each other, the company is able to better understand and more quickly respond to changing customer needs.

“When it comes to mobile phone manufacturers, Nokia clearly leads the pack in supply chain management,” said Reza Rahman, Director of Sales Operations for Nokia Canada. “Our supply chain management, sales operations planning, and collaborative product development and launch, allowed us to manufacture and sell 14 new phone models and 34 variants in the past 12 months. Globally, last year we manufactured and sold 11 to 12 mobile phone units per second, 365 days a year.”

Among the 40 Nokia handsets available in Canada through various carriers and retail partners, Nokia has launched several firsts, including the Nokia 5300 XpressMusic handset – the first mobile phone that is fully compatible with the Rogers MusicStore – and the Nokia 6103 – Nokia’s first phone to bring wireless Bluetooth connectivity to a mass market price tier.

Nokia handsets currently available in Canada include:
• Nokia 6300: Available through Fido, one of the thinnest mobile phones on the market, the Nokia 6300 is a modern and sophisticated mobile phone.
• Nokia 1600: One of Nokia’s most popular handsets globally, the Nokia 1600 is available through 7-Eleven SpeakOut Wireless Services.
• Nokia 6085: Emphasizes ease-of-use, up to date technology and classic style to create a straightforward and feature packed fold-design handset available through Rogers Wireless.
• Nokia 6126: Available through Fido, with a one-touch to open mechanism and a soft-touch cover, the Nokia 6126 has excellent features, yet is affordable to customers.
• Nokia E62: With voice, data and enhanced Web browsing capabilities, the Nokia E62 was designed for the business-user in mind. The handset is available through Fido and Rogers Wireless.

For information on Nokia handsets and mobile enhancements available in Canada, please visit www.nokia.ca