Phil Northam: Samsung's Mobile InnovatorSamsung Mobile Innovator is the latest developer support program from a Symbian OS licensee. Richard Bloor caught up with Phil Northam, the program's Global Marketing Manager and one of its founding members, to find out more.
A note from Nokia reps this week informs us that the Nokia viNe application will be rolled out of Beta soon... possibly even this week. viNe is a web service that enables users of the application to share their journeys, along with media collected along the way. As a long-time Sports Tracker user, N95 enthusiasts, and evangelist of all things mobile and geospatial, I was provided with a pre-release version of viNe - details and a complete "How To" install and use the application are provided... enjoy! Enter Nokia viNe 101
It was back in June 2008 that the E71 was officially released to the public - the selling points for the E71 were a sleek, stylish do-it-all device that came with Mail for Exchange mobile email client - pre-loaded with the Nokia E71. Actually, the device boasted much much more than these attributes as you'll see below in my findings after having the pleasure of making the E71 my main device for 3 weeks... enjoy the recap, the images and the videos!
According to "The Mobile TV Insight Report" released today by the
Mobile Consumer Lab at the International University of Japan, current
Mobile TV services run the significant risk of achieving unprofitable
financial returns, and may fail to attract widespread usage amongst
mobile phone subscribers.
MoCoBe Study of One-Seg Usage in Japan Shows Opportunities and Risks of Mobile
TV
Tokyo, Japan, July 23, 2007 - In fact, the results outlined in this report show
that Japan's One-Seg users appear to be lowering their usage of the most profitable
mobile phone services including Voice and Email, which suggests that troubles
could lie ahead for the Mobile TV industry.
According to the author of this report, Prof. Philip Sugai, Director of the Mobile
Consumer Lab at the International University of Japan, "Business leaders across
the Mobile TV value-chain must seriously reconsider their approach to delivering
television content via the mobile platform, as Japan's current One-Seg users are
clearly behaving in ways that could threaten the long term profitability of Mobile
TV services."
But the news isn't all bad. In fact, a number of exciting opportunities await
those businesses who begin to depart from the traditional television broadcast
model, and embrace the powerful capabilities of the mobile platform.
"Television content delivered through the mobile channel must be considered the
'glue' to pull together other advanced data service offerings including Games,
Music, Commerce, LBS and SNS," stated Prof. Sugai. "And doing so within a clearly
focused strategy around 'Entertainment' rather than launching Mobile TV as just
another 'cool technology' may create true competitive advantage for those Operators,
Broadcasters, content creators, Advertisers and Media Agencies who commit to such
an approach.'
Prof. Sugai will present a portion of these findings at today's Red Herring Japan
2007 Conference held in Kyoto, Japan, July 23rd. A free report summary is available
on the Mobile Consumer Lab's website www.MoCoBe.com , and the full 84-page report
is available for sale through the Lab's partner site Infinita at www.infinita.co.jp/research
.
For additional information, Japanese and English inquiries can be sent to Professor
Sugai at +81-(0)25-779-1400 or by email at:
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
About Professor Philip Sugai
Philip Sugai is the Director of the Mobile Consumer Lab at the International
University of Japan, where he is also the Associate Dean of the Graduate School
of International Management and an Associate Professor of Marketing.
MoCoBe
MoCoBe (Mobile Consumer Behavuour Lab @ IUJ) was founded to create new insights,
ideas and ventures by bridging the gap between consumers and wireless technologies.
Partnering with businesses across the mobile value system, researchers, students
and faculty members are exploring the marketing effects of the mobile platform,
and how to leverage this understanding into more compelling mobile, wireless and
ubiquitous solutions around the world. This Lab is housed at the International
University of Japan in Niigata, and is part of the University's larger PLATFORM
initiatives. More than 20 master's students from 13+ countries are currently studying
within this Lab, and all Lab activities are included on the Mobile Consumer Behavior
website, www.MoCoBe.com.
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Samsung Mobile Innovator is the latest developer support program from a Symbian OS licensee. Richard Bloor caught up with Phil Northam, the program's Global Marketing Manager and one of its founding members, to find out more.
A note from Nokia reps this week informs us that the Nokia viNe application will be rolled out of Beta soon... possibly even this week. viNe is a web service that enables users of the application to share their journeys, along with media collected along the way. As a long-time Sports Tracker user, N95 enthusiasts, and evangelist of all things mobile and geospatial, I was provided with a pre-release version of viNe - details and a complete "How To" install and use the application are provided... enjoy! Enter Nokia viNe 101 
It was back in 
I’ve been a long-time fan and user of Nokia Sports Tracker. In fact, I’ve considered it to be one of the best location-aware mobile apps anywhere… hands-down! Now it's even more fun, more useful, and easier to share with others... 
It was almost a year ago at 
According to "The Mobile TV Insight Report" released today by the
Mobile Consumer Lab at the International University of Japan, current
Mobile TV services run the significant risk of achieving unprofitable
financial returns, and may fail to attract widespread usage amongst
mobile phone subscribers.
