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SymbianOne Stuff! |
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SymbianOne Feature Article |
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The Platform Promise: S60 Devices From Samsung - Java technology was heralded as write-once-run-everywhere - we know the reality was somewhat different. As the first Samsung S60 devices arrive in the SymbianOne offices Richard Bloor asks if the S60 platform serves Symbian C++ developers better. In this article Bloor tests the Samsung SGH-G810, SGH-I550, SGH-L870, and SGH-I8510 (INNOV8) S60 devices. |
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Mobile Video Drives Mobile Multimedia: Varies by Country, By Operator |
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Written by iSuppli
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Wednesday, 11 July 2007 |
Driven by rising demand for video, the market for premium mobile content is expected
to exceed $44 billion in 2011, more than double the nearly $20 billion in 2007,
iSuppli Corp. predicts.
Premium mobile content consists of mobile music, games, graphics, video and adult
content for mobile platforms, mainly wireless handsets.
Mobile video is the fastest growing media segment, while music and gaming continue
strong growth but with significant regional variation.
Different regions, different trends
The mobile data market overall is continuing to expand robustly, driven by strong
mobile content growth and a sustained rise in mobile messaging. However, significant
differences in growth rates are emerging. iSuppli’s research has identified the
following regional and country-level trends:
- In Asia, India leads Compound Annual Growth Rate (CAGR) growth of non-messaging
data revenue at 40.4 percent.
- Italy will see the strongest non-messaging data revenue CAGR through 2011 among
major Western European countries, at 29 percent. Ringtones represent the strongest
segment today, but video will dominate Italy’s mobile content revenue by 2011,
followed by games.
- In the Americas, Brazil will see a 41 percent CAGR for non-messaging data revenue.
“Data and content revenues are the life preservers for wireless operators, as
voice Average Revenue Per User (ARPU) declines accelerated during Q2 among the
20 key operators tracked by iSuppli,” said Mark Kirstein, vice president with
iSuppli. “Drawn from our deep operator profiles, aggregate voice ARPU in the first
quarter declined by 6 percent sequentially compared to the fourth quarter of 2006.
Meanwhile, mobile data ARPU increased by 1 percent sequentially. Data ARPU is
particularly strong among North American operators, where both messaging revenue
and mobile multimedia content are seeing strong growth.”
iSuppli also found that:
- Among the 20 key operators, data represents nearly 20 percent of revenue now.
Three of these operators derive more than 30 percent of their revenue from data:
SK Telecom, NTT DoCoMo and O2.
- Growth in ringtunes is slowing. Asia and Europe are maturing, while heady growth
rates in North America moderate. The top five markets for ringtunes are China,
Italy, Japan, the United Kingdom and the United States in 2011. However, many
country-level markets will peak before 2011.
- Mobile gaming growth is slowing significantly, particularly in Asia. Korea
and Japan had the dominant positions in 2006.
- Among mobile content companies, game publishers Glu Mobile and Square Enix
each gained market share during the quarter, while Electronic Arts and THQ each
lost about 3 percent share.
- Universal Music group holds the largest share of mobile music content revenue
among the major record labels.
- Several U.S. operators saw revenue associated with messaging double in 2006
compared to 2005, driven by both increased peer-to-peer messaging and increased
premium Short Message Service (SMS) revenue.
iSuppli’s Mobile Multimedia Content Tracker, covers the value chain for delivering
digital music, video and gaming to mobile handsets. Coverage detailed country-level
and operator-level analysis of, mobile data, mobile messaging and mobile multimedia
by type.
For more information on this report, please visit: http://www.isuppli.com/catalog/detail.asp?id=8980,
reply to this email, or call me at 480-922-4407.
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Mobile Technology Blogs |
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Mobile Technology Blogs, News, and RSS Feeds... Looking for more news, tips, commentary, and blogger discussions? Check out
these excellent feeds for more on wireless technologies and mobile application
development. Got a feed to share? Please tell us about it... | |
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SymbianOne Sponsored Links and Events |
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