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NAVTEQ Global LBS Challenge extends into Asia-Pacific |
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Written by Navteq
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Monday, 09 July 2007 |
 Navteq will bring a dedicated NAVTEQ Global LBS Challenge event to Asia-Pacific
(APAC) to further facilitate the participation of developers across the region.
- APAC Winners to be Announced at CommunicAsia 2008 in Singapore
Chicago, Ill. NAVTEQ (NYSE: NVT), a leading global provider of digital map data
for vehicle navigation and location-based solutions, announced today at a press
event in Sydney, Australia that the company will bring a dedicated NAVTEQ Global
LBS Challenge event to Asia-Pacific (APAC) to further facilitate the participation
of developers across the region.
Registration for APAC participants officially begins October 2007 and an awards
ceremony announcing APAC winners will be held at CommunicAsia in June 2008 in
Singapore.
Since its inception in 2003, the NAVTEQ Global LBS Challenge has become the premier
program for the development of cutting-edge location-based services for wireless
applications.
NAVTEQ Global LBS Challenge contestants typically range from start-up developers
hoping to launch their first commercial application to established companies pushing
the limits of their creativity.
This annual competition has helped eight previous participants receive venture
capital funding and nine past winners have launched commercial applications on
major wireless carriers, including Verizon Wireless and Sprint.
In 2007, NAVTEQ and its sponsors awarded a prize pool collectively worth almost
$2 million.
Interest in location-based services in Asia continues to surge as map coverage
expands throughout the region.
NAVTEQ already has map coverage in countries such as Australia, China, Hong Kong,
India, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand.
Also fueling the growing interest of LBS in Asia is the vast number of wireless
developers in the region.
According to an Evans Data Corporation study in the fall of 2006, nearly 40%
of the world's wireless developers reside in the APAC region.
"The rapid expansion of map coverage of the Asia-Pacific region combined with
the wealth of developers located there will be a driving force for the creation
of new location-based services in Asia in the years to come," said Winston Guillory,
Senior Vice President, Consumer & Enterprise, NAVTEQ.
"The NAVTEQ Global LBS Challenge is the perfect vehicle to continue the expansion
of LBS application development in this region and help shine a spotlight on some
of APAC's most talented developers."
For detailed information on the NAVTEQ Global LBS Challenge, visit http://www.LBSChallenge.com
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive
navigation systems, mobile navigation devices, Internet-based mapping applications
and government and business solutions.
NAVTEQ creates the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has approximately 2,800 employees located in 167 offices and 28 countries.
NAVTEQ and NAVTEQ Global LBS Challenge are trademarks in the U.S. and other countries.
All rights reserved.
This document may include certain "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995. These forward-looking
statements include, but are not limited to, plans, objectives, expectations and
intentions and other statements contained in this press release that are not historical
facts and statements identified by words such as "expects," "anticipates," "intends,"
"plans," "believes," "seeks," "estimates" or words of similar meaning.
The statements are based on our current beliefs or expectations and are inherently
subject to various risks and uncertainties, including those set forth under "Item
1A. Risk Factors" in each of the Company's Annual Report on Form 10-K for the
year ended December 31, 2006 and the Company's Quarterly Report on Form 10-Q for
the quarter ended April 1, 2007, as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in
global political, economic, business, competitive, market and regulatory factors.
NAVTEQ does not undertake any obligation to update any forward-looking statements
contained in this document.
Web site:
http://www.navteq.com
http://www.LBSChallenge.com
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 LBSZone.com - for developers interested in mobile location-based services
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