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Nokia Licenses Immersion’s VibeTonz Tactile Feedback for Mobile Devices |
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Written by Nokia
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Monday, 02 July 2007 |
SAN JOSE, Calif. - Immersion Corporation (NASDAQ:IMMR), a leading developer and
licensor of touch feedback technology, today announced that Nokia Corporation
(NYSE:NOK) has obtained a long-term, worldwide license for Immersion’s VibeTonz®
tactile feedback system for mobile devices.
The license gives Nokia, the world’s leading mobile device manufacturer, the
rights to use VibeTonz technology to enhance mobile device operation.
“This license with Nokia supports the potential for very widespread use of our
VibeTonz System -- and the VibeTonz System supports the potential for a much fuller,
more multisensory experience for users,” said Immersion CEO Victor Viegas. “With
VibeTonz technology, Nokia can very purposefully access the sense of touch and
add value throughout the mobile device.”
A single implementation of the VibeTonz System can supply several advantages,
including off-load dependence on sight and sound, which can enhance safety and
ease operation in some situations. Tactile feedback has also been found to improve
execution time, error rate, and information capacity.(1) More specifically, the
technology allows touchscreen-based mobile devices to provide unmistakable tactile
cues in response to touchscreen presses. It can enliven mobile games with touch
feedback similar to that found in console games; heighten the music and ringtone
fun-factor by “turning up the sub-woofers” with a vibe beat; make operation easier
and more intuitive by pairing audio/visual with tactile cues for events such as
call dropped, ringing, and busy; and make alerts more discernible and memorable
by varying how they feel, from a reverberating gong effect to a subtle tapping.
Under the license, Nokia has the right to use Immersion’s VibeTonz Mobile Player
in its mobile devices sold worldwide. Immersion will supply its VibeTonz SDK to
Nokia’s Forum Nokia developer community for creating downloadable applications
and content for VibeTonz-enabled products.
(1) The Value of Haptics: A summary of recent published findings on the value
of haptic feedback in human-computer interaction. Immersion Corporation, 2007.
http://www.immersion.com/valueofhaptics.php
About the VibeTonz System (www.vibetonz.com)
The field-proven VibeTonz System, comprised of VibeTonz Mobile Player and VibeTonz
SDK, delivers a broad range of tactile feedback effects to make user interface
features, applications, and downloadable, multimedia content more intuitive and
engaging. Embedded in mobile devices, VibeTonz Mobile Player exerts precise, high-speed
control over the vibration actuator to produce tactile effects with unprecedented
subtlety and dynamics. VibeTonz SDK provides cross-platform APIs and a suite of
authoring tools for making development and customization of tactile feedback fast
and easy.
About Immersion Corporation (www.immersion.com)
Founded in 1993, Immersion Corporation is a recognized leader in developing,
licensing, and marketing digital touch technology and products. Using Immersion’s
advanced touch feedback technology (www.immersion.com/corporate/products/), electronic
user interfaces can be made more productive, compelling, entertaining, or safer.
Immersion’s technology is deployed across automotive, entertainment, industrial
controls, medical training, mobility, and three-dimensional simulation markets.
Immersion’s patent portfolio includes over 600 issued or pending patents in the
U.S. and other countries.
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