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OmniVision's incorporation of Scalado's SpeedView® technology will enable faster
image-capture on camera phones
Scalado, a leader in mobile imaging software solutions for fast and memory efficient
image processing, and OmniVision Technologies Inc (NASDAQ: OVTI), a leading independent
supplier of CMOS image sensors for high-volume application, today announced a
technology collaboration that will significantly improve the camera phone experience
for end-users.
As part of the collaboration, OmniVision added a unique hardware feature into
its new 3-megapixel OV3640 CameraChip(tm), allowing cameras to take optimal advantage
of Scalado's SpeedView® technology(tm), a key ingredient for delivering faster
picture-taking and photo viewing on the camera phone.
The OV3640 is the world's first sensor that is completely compatible with Scalado's
SpeedView® technology, and will thus provide a much-improved imaging experience
by delivering a unique what-you-see-is-what-you-get experience. The new "WYSIWYG
Capturing"(tm) technology in the sensor allows users to capture what they actually
see on the viewfinder, and then to replay the captured image instantly, instead
of capturing a photo several frames too late.
This enhanced functionality is critical for capturing spontaneous moments or
a quick series of events. In addition, SpeedView enables real-time viewing, zooming,
and panning of the captured images at a rate of 10-20 images per second in the
phone's image gallery, without the need for any additional hardware.
"Long capture and shot-to-shot times have been a complaint ever since the megapixel
race began," said Sami Niemi, CTO for Scalado. "WYSIWYG capturing makes it possible
to really capture the moment, which is the true essence of any camera phone.
Plus, by adding instant photo file maneuvering that allows users to find and share
pictures quickly and easily, we have addressed another major complaint cited by
a majority of camera phone users."
"This collaboration with Scalado is a critical element in our ongoing commitment
to bringing a better overall experience to the camera phone user," said James
He, Chief Operating Officer at OmniVision. "OmniVision's focus has long been
to improve camera performance and user friendliness, both through sensor-level
improvements and the addition of new features. The OV3640's dynamic range and
image stabilisation function allows camera phone users to take better pictures,
and adding a faster (MIPI) interface makes sharing images much easier. Now, with
the addition of the Scalado technology, we can expand our improvements beyond
the sensor alone." <<ends>> About Scalado Scalado AB is a Swedish imaging
software company that focuses on the wireless device industry. It provides mobile
imaging software solutions that are powerful, scalable and modular for any camera
phone. Its mission is to make imaging on mobile phones more efficient - bringing
higher usability for end-users and cutting hardware costs for device manufacturers.
With unique and patented software technologies, it is solving critical performance
issues with less memory and CPU requirements.
Founded in 2000, Scalado has its head office in IDEON Research Park in Lund,
Sweden. The company's principal shareholders are IVS A/S, Industrifonden, Teknoseed
AB and the company's founders. For more information, please visit www.scalado.com
About OmniVision®
OmniVision Technologies designs and markets high-performance semiconductor image
sensors. Its OmniPixel®, OmniPixel2(tm) and CameraChip(tm) products are highly
integrated single-chip CMOS image sensors for mass-market consumer and commercial
applications such as mobile phones, digital still cameras, security and surveillance
systems, interactive video games, lap-tops and PCs and automotive and medical
imaging systems. Additional information is available at www.ovt.com.
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