OmniVision's incorporation of Scalado's SpeedView® technology will enable faster image-capture on camera phones

Scalado, a leader in mobile imaging software solutions for fast and memory efficient image processing, and OmniVision Technologies Inc (NASDAQ: OVTI), a leading independent supplier of CMOS image sensors for high-volume application, today announced a technology collaboration that will significantly improve the camera phone experience for end-users.

As part of the collaboration, OmniVision added a unique hardware feature into its new 3-megapixel OV3640 CameraChip(tm), allowing cameras to take optimal advantage of Scalado's SpeedView® technology(tm), a key ingredient for delivering faster picture-taking and photo viewing on the camera phone.

The OV3640 is the world's first sensor that is completely compatible with Scalado's SpeedView® technology, and will thus provide a much-improved imaging experience by delivering a unique what-you-see-is-what-you-get experience. The new "WYSIWYG Capturing"(tm) technology in the sensor allows users to capture what they actually see on the viewfinder, and then to replay the captured image instantly, instead of capturing a photo several frames too late. 

This enhanced functionality is critical for capturing spontaneous moments or a quick series of events.  In addition, SpeedView enables real-time viewing, zooming, and panning of the captured images at a rate of 10-20 images per second in the phone's image gallery, without the need for any additional hardware.

"Long capture and shot-to-shot times have been a complaint ever since the megapixel race began," said Sami Niemi, CTO for Scalado.  "WYSIWYG capturing makes it possible to really capture the moment, which is the true essence of any camera phone.  Plus, by adding instant photo file maneuvering that allows users to find and share pictures quickly and easily, we have addressed another major complaint cited by a majority of camera phone users."

"This collaboration with Scalado is a critical element in our ongoing commitment to bringing a better overall experience to the camera phone user," said James He, Chief Operating Officer at OmniVision.  "OmniVision's focus has long been to improve camera performance and user friendliness, both through sensor-level improvements and the addition of new features.  The OV3640's dynamic range and image stabilisation function allows camera phone users to take better pictures, and adding a faster (MIPI) interface makes sharing images much easier.  Now, with the addition of the Scalado technology, we can expand our improvements beyond the sensor alone." <<ends>> About Scalado Scalado AB is a Swedish imaging software company that focuses on the wireless device industry. It provides mobile imaging software solutions that are powerful, scalable and modular for any camera phone. Its mission is to make imaging on mobile phones more efficient - bringing higher usability for end-users and cutting hardware costs for device manufacturers. With unique and patented software technologies, it is solving critical performance issues with less memory and CPU requirements.

Founded in 2000, Scalado has its head office in IDEON Research Park in Lund, Sweden. The company's principal shareholders are IVS A/S, Industrifonden, Teknoseed AB and the company's founders. For more information, please visit www.scalado.com

About OmniVision®
OmniVision Technologies designs and markets high-performance semiconductor image sensors. Its OmniPixel®, OmniPixel2(tm) and CameraChip(tm) products are highly integrated single-chip CMOS image sensors for mass-market consumer and commercial applications such as mobile phones, digital still cameras, security and surveillance systems, interactive video games, lap-tops and PCs and automotive and medical imaging systems. Additional information is available at www.ovt.com.