 The Apple iPhone may find strong demand among early-adopter technophiles, but building a larger market may be difficult initially, according to "The iPhone: A Consumer Perspective."
High price point and doubts about utility of a convergence platform could inhibit early adoption
This new white paper from Parks Associates includes primary consumer data from "Mobile Entertainment Platforms & Services (Second Edition)," a 2007 survey of 2,000 U.S. Internet users. The survey finds only 3% of these consumers have a strong interest in purchasing the iPhone at its $499.99 price point and two-year contract.
"The underlying drivers for converging music, multimedia, and communications capabilities in a device such as an iPhone are certainly prevalent in today's market," said Kurt Scherf, vice president and principal analyst with Parks Associates. "However, the high price point may prevent the iPhone from achieving greater adoption over the short term. It may be an early-adopter product that appeals to technophiles but initially leaves other interested users on the outside looking in."
The white paper concludes with comments from Parks Associates' analysts on the strengths and weaknesses of the iPhone. Among the analyses are insights into the likely response from corporate users, the potential boost to AT&T, and the expansion of Apple's "three-screen" entertainment strategy.
"The iPhone: A Consumer Perspective" is a free white paper available for download at www.parksassociates.com. It pulls primary consumer data from Parks Associates' consumer study "Mobile Entertainment Platforms & Services (Second Edition)." For more information about this study, contact Parks Associates at 972-490-1113 or
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or visit http://www.parksassociates.com.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Parks Associates hosts several fall events and co-hosts CONNECTIONS™ and CONNECTIONS™ Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS™ Conference series.
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