|
Companies Boost Supported Device List and Direct-to-Consumer Distribution Channels
Off-Deck Mobile Content & Search Conference, New York — June 27, 2007 —
Action Engine® Corporation, the On-Device Portal Company™, and award-winning news
site MSNBC.com today announced that they have further expanded the number of supported
devices and off-deck distribution channels for the MSNBC.com Multimedia on Mobile
Service, which gives wireless consumers access to MSNBC.com news, videos, and
pictures, for download, free of charge.
MSNBC.com has added the Microsoft Windows Mobile Website as a distribution channel
for the service, adding to the download options currently available at: http://gomobile.msnbc.com. Consumers can now access the service by visiting the Windows Mobile Productivity
section of the Microsoft Website at: https://www.microsoft.com/windowsmobile/domore/beproductive.mspx. MSNBC.com has also promoted the mobile service via the MSN.com Internet portal.
In addition to marketing and distribution efforts, MSNBC.com is also teaming
with Action Engine to expand the number of devices that its service can run on.
Consumers can now download the MSNBC.com Multimedia on Mobile Service on the popular
Motorola Q, HTC 8525, Palm 750, and Pantech PN-820. More phones, including the
new Windows Mobile 6.0 powered devices, such as the fast-selling HTC Dash, will
be supported in July 2007.
“Making the choice to offer mobile services off-deck, direct to the consumer,
requires companies to invest time and effort in choosing appropriate venues to
promote their content and the right types of devices to maximize consumer reach,”
said Jim Souders, senior vice president of worldwide operations at Action Engine.
“We believe in working hand-in-hand with our customers, like MSNBC.com, through
every step of the deployment process to elevate their brands in the eyes of today’s
discerning mobile consumers.”
This announcement was made at the Off-Deck Mobile Content & Search Conference,
organized by Informa Media and Telecoms, taking place in New York during June
26-27, 2007. The conference examines how the off-deck mobile content market in
the US has risen to become one of the most fast-paced and innovative industries.
As mobile operators are further opening their decks, the market for off-deck content
is now extremely lucrative.
Representatives from Microsoft and Action Engine will speak on a panel session,
“Business Models for the Future: Offering Location-Based Search,” at the conference
on Wednesday, June 27, 2007 at 2.40 p.m. EDT. The session will discuss the best
ways to increase the popularity of content services, particularly location-based,
among the masses.
For more information on the Off-Deck Mobile Content and Search Conference, please
visit: http://www.informatm.com/marlin/30000001001/MARKT_EFFORT/marketingid/20001505300.
For more information on Action Engine, please visit http://www.actionengine.com.
For more information on MSNBC.com, please visit http://www.msnbc.com.
About MSNBC.com
MSNBC.com is the exclusive online channel for the NBC Universal News family,
which includes the Today Show, NBC Nightly News, Dateline NBC, Meet the Press,
and MSNBC TV. MSNBC.com provides the optimal consumer experience, presenting a
diverse range of original content and the best from partners in a rich multi-media
environment that includes interactive features and free streaming video, allowing
users to access the news and information they want, when they want it, 24 hours
a day. Based in Redmond, WA, MSNBC.com is a joint venture of Microsoft (NASDAQ:
MSFT) and NBC Universal, a division of General Electric (NYSE:GE).
About Action Engine
Action Engine, the On-Device Portal (ODP ) Company™, enables media companies
and network operators to build, deploy, and manage highly personalized and intuitive
suites of mobile applications that deliver a superior user experience. Action
Engine’s best-in-class ODP platform incorporates intelligent mobile advertising,
support for mass market handsets and broad management capabilities that increase
profitability, lower cost of ownership and drive brand-awareness. As the acknowledged
market leader in ODP technology, Action Engine’s award-winning software has been
successfully deployed by numerous companies including MSNBC.com, TiVo, Sprint,
Verizon Wireless, smarTVideo, SingTel, Optus, and Globe Telecom. Additional information
is available at +1 (425) 498-1500 ,
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
, and www.actionengine.com.
|
