Innovative Survey of Loyal Mobile User Base Provides Perspective and Insight on Mobile Consumers’ Wants, Needs and Opinions

 NEW YORK, MMA Mobile Marketing Forum – June 6, 2007 – go2® (www.go2.com) , a leading mobile media company in the United States and operator of the go2 Mobile Content Network™, today announced that its go2 SpeedPoll™ mobile consumer survey product has generated more than one million mobile survey responses. go2 SpeedPoll provides invaluable insight on mobile consumer wants, needs and opinions on mobile phone services, hot topics and popular culture.

 go2 SpeedPoll questions are answered with a single click and are integrated into go2’s many mobile content channels, thereby providing relevant content to targeted users as well as targeted results.  Of the 164 different go2 SpeedPoll questions presented randomly to go2 users over a nine-month period, there was an average of more than 6,000 consumer responses to each question and an overall response rate of more than 22 percent.

 go2 has a loyal consumer base that every month generates more than two million mobile unique user sessions and 20 million page views of mobile content across most major wireless carriers in North America.  Since 2001, go2 has delivered more than one billion mobile page views of local content, providing users with easy access to information that helps them make decisions in their everyday lives. go2 has placement on most major  U.S. wireless carriers, including Alltel, Amp’d, AT&T, Boost, Cingular, MetroPCS, Revol, Sprint Nextel,  and Verizon, making access easy to any mobile user at any time. 

 “go2 SpeedPoll was designed to both engage and entertain our user-base while helping go2 deliver mobile websites and channels that better meet consumer needs by learning  directly from users what they’d most like to see on their cell phones,” said Lee Hancock, founder and CEO of go2. “These SpeedPoll surveys empower mobile users by providing them with an easy opportunity to share opinions, wants and needs and view real-time results. go2 SpeedPoll has generated more than one million responses from mobile phone users to Speedpoll questions, providing invaluable information to us and our advertiser and carrier partners.”

 go2 SpeedPoll provided significant insight into go2’s mobile user satisfaction, including:

72 percent use go2 at least once a month and 51percent use go2 once a week
73 percent found that go2 was easier to use, provided them with information faster and/or provided better information than other mobile local information sites such as Google and Yahoo!
74 percent enjoy having easy access to go2 Movies on their carrier’s mobile web menu
Almost 80 percent indicate that they will use go2 again to find local products, services, directions and/or movies
Almost 70 percent prefer go2 Movies® over other mobile movie sites when searching for movie show times, theaters and more
 
On the lighter side, go2 SpeedPoll questions also resulted in a number of accurate predictions, including:

Jordin Sparks as the winner of American Idol
Christina Aguilera’s “Ain’t No other Man” Grammy win for Best Female Pop Performance
The Dixie Chicks’ “Taking the Long Way” Grammy win for Best Country Album
The University of Florida Gators as the BCS National Champions
The Indiana Colts as the Super Bowl XLI champions, by a tight margin of 52 percent over 48 percent for the Chicago Bears
 
These surveys also provide an effective tool for go2 customers investing in mobile advertising to gain valuable insight into mobile consumers.

 For Hollywood studios looking to target specific sectors of its customer base, go2 SpeedPoll can deliver pertinent information. In go2 SpeedPoll surveys regarding movie-specific general opinion and research, the following results were discovered from go2 mobile consumers:

75 percent selected the ability to search by theater or film as their favorite feature of go2 Movies®
57 percent said they would be interested in viewing movie trailers when deciding which movie to see
More than 75 percent who had seen “Blades of Glory” either loved or liked it
70 percent would like to see a fourth installment of “Pirates of the Caribbean”
More than 76 percent who had seen “Monster House” either loved or liked it
 
About go2®

 go2 owns and operates numerous online and mobile websites as part of the carrier-centric go2 Mobile Content Network™, which provides mobile users with easy access to compelling information on-the-go, advertisers and marketers with immediate, powerful, cost-effective ways to reach mobile consumers, and content partners with efficient ways to mobilize and monetize their content.

 Since 2001, go2 has delivered more than one billion WAP page views of local search information and content to mobile phone users in the U.S. go2 has industry-leading distribution and mobile web menu placements on most major U.S. carriers. The go2 Mobile Content Network includes over 350 mobile websites, including go2 Movies®, go2 Dining™, go2 Golf™, go2 Travel™ and over 335 mobile websites dedicated to specific colleges and universities throughout the U.S. (e.g. go2 UCLA, go2 Harvard, etc.).

 All go2 mobile content sites are fully integrated and personalized for users through go2’s patented location technologies and, where available from carriers, allow users to automatically locate and designate their location with GPS-like LBS technologies. go2’s mobile websites also feature such detailed information as local entertainment, magazine articles, movie reviews and showtimes, sports trivia, travel information and weather together with one-touch calling, turn-by-turn directions and detailed information on thousands of U.S. businesses.

go2 advertisers and mobile content partners include ABC, Acura, American Express, Citibank, Delta, ExxonMobil, Golf Digest, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony, Toyota, Visa and Yahoo! Headquartered in Irvine, Calif., go2 is a privately held company. For more information, visit www.go2.com.