DUBLIN, Ireland-- Research and Markets (http://www.researchandmarkets.com/reports/c54881) has announced the addition of “Strategies for Creating End-User Demand for Mobile Data Services” to their offering.

As mobile operators worldwide face increasing pressure on profitability so revenues from data services become increasingly important. Voice revenues continue to fall and growth has slowed in mature markets, and the long awaited launch of 3G services has failed to lift ARPU as quickly as was hoped for in Western Europe and North America. As all eyes stay fixed on the all-important 'data-as-a-percentage-of-revenue' metric, many non-voice services have failed to provide a significant boost to ARPU. This new study looks at 'best-of-breed' non-voice services around the globe and identifies areas of best practice in driving higher usage from mobile data services.

Summary:

Over the last three or four years mobile network operator have been focusing much of their attention on driving the all-important 'data-as-a-percentage-of-revenue' metric. In highly competitive markets voice revenues are being squeezed harder than ever, churn is a constant problem and most operators are pushing non-voice service revenues as the saviour of ARPU. This report looks in-depth at a range of non-voice services to understand the strategies employed by those mobile operators leading the field in each major non-voice service category. This new study looks at 'best-of-breed' non-voice services around the globe and identifies areas of best practice in driving higher usage from mobile data services.

This study looks into market leading examples in each service category. We analyze the strategies employed in each case to uncover the underlying best practice driving service adoption and winning market share. This report looks at market conditions across a range of country markets in Asia, Europe and the Americas, with industry leading examples taken from Japan, the UK, the US, South Korea, China, India, the Philippines, Malaysia, Norway and France. Reading this report you will learn about the strategies operators have employed to become industry leaders, how services have been best adapted to suit local market conditions and how applications and services have been marketed to best effect.

This report has been written to act as a 'best practice guide' to the mobile data services industry, helping you to identify best-of-breed services in each service category and understand which mobile operators lead the field, and what they do differently that helps them stay out in front, ahead of the competition. This report is full of recommendations for mobile operators, applications developers and handset vendors, helping you to formulate winning strategies for your mobile service or application.

Areas covered:

Mobile Data Services – An Overview
Non-messaging Mobile Services
Messaging Services
Successful Strategies – Non-messaging Mobile Data Services
Mobile Portals
Mobile Full-track Music Downloads
Mobile Video Downloads/Uploads
Ringback Tones
Mobile Commerce
Mobile Games
Mobile Video Calling
Successful Strategies – Messaging Services
SMS
Successful SMS-based Services
MMS
Web 2.0 – An Introduction
Mobile and Web 2.0
Companies mentioned:

Airtel
Belgacom
Bouygues Telecom
China Mobile
China Unicom
Cingular Wireless
Globe
Hutchinson 3G
KDDI
KT Freetel
LG Telecom
Maxis
Mobilkom
MTS
MTN
NetCom
NTTDoCoMo
O2
Optimus
Orange
Radiolinja
Smart
SFR Telecom
Singtel
SK Telecom
Sprint Nextel
StarHub
Swisscom
Telecom Personal
Telefonica Moviles
Telenor Mobile
T-Mobile
TMN
Verizon Wireless
Vimpelcom
Vodafone
Warid Telecom
Casio
Hitachi
Kyocera
LG Electronics
Motorola
NEC
Nokia
Palm
Panasonic
Sanyo – www.sanyo.com
Samsung – www.samsung.co
Siemens – www.siemens.com
SonyEricsson – www.sonyericsson.com
Anschutz Entertainment Group – www.aegworldwide.com
AOL – www.aol.com
Bubble Talk/ Bubble Motion – www.bubblemotion.com
EMI Group – www.emigroup.com
Facebook – www.facebook.com
Flickr – www.flickr.com
Google / Gmail – www.google.com
Hudson Entertainment – www.hudsonentertainment.com
ICQ – www.icq.com
Kodak – www.kodak.com
LogicaCMG – www.logicacmg.com
Microsoft – www.microsoft.com
Microsoft (MSN Messenger) – http://messenger.msn.com/
MTV China – www.mtvchina.com
MySpace – www.myspace.com
Qualcomm – www.qualcomm.com
SAP – www.sap.com
Symbian – www.symbian.com
Sony BMG – www.sonybmg.com
Telsis – www.telsis.com/
Textamerica – www.textamerica.com
Universal – www.universalmusicgroup.com
Warner – www2.warnerbros.com
WDIG, Disney – http://corporate.disney.go.com
WiderThan – www.widerthan.com
Yahoo! – www.yahoo.com/
Yospace – www.yospace.com
YouTube – www.youtube.com

For more information visit http://www.researchandmarkets.com/reports/c54881