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Tellme Launches Mobile Search for Everyone
Written by Tellme
Wednesday, 18 April 2007
Popular Voice Service Enhanced With New Features and Richer Experience
SAN FRANCISCO, April 17 - Web 2.0 Expo -- Tellme Networks, Inc.(R), which operates
the world's largest voice platform, today announced new ways for anyone to search
for information they need from any phone. Tellme gives people the easiest ways
to get things done when they're on the go, by speaking or typing their query and
then hearing or seeing the answer. The free service launches today with local
business search by business name or category.
Designed to provide fast, accurate results, Tellme users now have three ways
to access the service:
-- Tellme by Voice: Call 1-800-555-TELL and just say "business search" to find
a business listing or search for a particular category, such as "flower shops,"
from any phone, including a map for the selected listing. Callers can also choose
from many other great services like movie tickets, ring tones, sports, news and
more.
-- Tellme by Text: Send a text message to TELLM (83556) with a business request
such as "starbucks san francisco ca" or "pizza boston ma" and get a text message
back with the listing and a link to a map.
-- Tellme by Mobile: Speak your request and then see the results displayed on
your phone screen for a voice + visual search, including maps and driving directions.
Download the Tellme by Mobile beta by visiting http://www.tellme.com (or http://m.tellme.com
from your mobile phone).
"Tellme's vision for mobile search is simple -- you should be able to just say
what you want and get it," said Mike McCue, Tellme's CEO. "We want people to be
able to search from any phone the way that works best for them. The phone was
designed for speaking rather than typing, so we focus on the natural phone interface
-- your voice."
Answering nearly 80 percent of the automated 411 calls in the United States and
handling two billion calls a year for 40 million Americans every month, Tellme
has a unique understanding of what people search for on the phone, and how they
want to receive the information. Tellme has built a rich data capability to find
the specific business a person is searching for, providing the most accurate information
available over the phone. "Web searches are often for browsing, but phone searches
are about completing tasks and quickly finding what you want, connecting to it
and completing a transaction, whether it's ordering a pizza, buying flowers or
purchasing a movie ticket," McCue added.
Tellme's focus is on making mobile search:
Accessible
Tellme provides ubiquitous access, so everyone can quickly start searching by
phone, for free. Callers can get information by calling 1-800-555-TELL from any
phone. For times when you would prefer not to speak your query, sending a text
message to TELLM (83556) gets you the information you need. For users who want
to download a voice + visual application there is Tellme by Mobile. Users can
speak a request and then select and view the results right on their mobile phone's
screen. This is especially useful for driving directions and other hard to remember
search results.
Accurate
People on the go don't want a laundry list of sites or irrelevant information.
Mobile phone time is precious, and getting the correct answer the first time is
crucial. Tellme has taken its years of accumulated knowledge and data from answering
411 and applied that to mobile search, to improve accuracy so users just get what
they want.
Actionable
Callers want more than answers -- they want to act on information by getting
directions to a location, sharing the information with a friend or making a purchase.
Finding information is important, but enabling the transaction immediately from
the search result is critical to the future value of mobile search. Tellme by
Mobile provides four actionable steps: call the business, get a map, get driving
directions and share with a friend. By June the company also expects to test new
capabilities such as finding related businesses and community reviews.
About Tellme
Through innovation and design, Tellme improves how people and businesses use
the phone. By combining Internet data and a voice interface, Tellme radically
simplifies how people use the phone to get the information they need everyday.
Today the company powers billions of calls to hundreds of phone services used
by more than 40 million people every month. Some of the applications running on
Tellme's platform include business search on 411, information search on 1-800-555-TELL
as well as customer service and ordering for companies like Merrill Lynch, E*TRADE
and American Airlines. Headquartered in Mountain View, Calif., Tellme's goal is
to let anyone say what they want and get it, from any phone.
Tellme is a registered trademark and service mark of Tellme Networks, Inc. All
other trademarks and service marks are the trademarks and service marks of their
respective owners.
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