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New Services Designed to Enable Publishers Across 19 Countries to Increase Discovery,
Distribution and Monetization of their Content on Mobile
SUNNYVALE, Calif. - Yahoo! Inc. (Nasdaq: YHOO) recently announced the launch
of Yahoo! Mobile Publisher Services, a suite of services designed to enable publishers
to increase the discovery, distribution and monetization of their content on mobile
phones. The new services publishers will have access to are the Yahoo! Mobile
Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.
Yahoo! Mobile Publisher Services are part the company's initiative to deliver
tools to advertisers, publishers and network operators. The goal of this initiative
is to enable the growth of the mobile Internet to benefit consumers, publishers
and advertisers.
"Yahoo! has become a leader in the global mobile Internet by leveraging the reach
and popularity of our innovative mobile services for consumers and our competitive
expertise in digital advertising," said Steve Boom, senior vice president of mobile
and broadband, Yahoo!. "Now, we are enabling publishers to grow their own mobile
businesses by taking advantage of our unique experience, technology and services."
Yahoo! Mobile Ad Network
The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated
advertising served on their mobile content and services. Publishers will be able
to select the ad formats they want to have run, such as display, sponsored links,
video or in-game placements.
By bringing together the global audiences of Yahoo!'s popular mobile services
with those of participating publishers, Yahoo! will create a combined pool of
valuable inventory. Yahoo! will use its leading global sales force and proven
ad-serving technology to sell and serve this valuable inventory to leading advertisers.
Launch partners in the Yahoo! Mobile Ad Network include MobiTV, the global leader
in mobile and broadband television and music services, Opera, the leading provider
of Web browsers for mobile devices, and go2, the leading location-enabled mobile
content network in the U.S. The first advertisements will go live in the second
quarter of 2007. Yahoo! plans to expand the number of partners in the Yahoo! Mobile
Ad Network over the coming months.
Yahoo! has established a leadership position in global mobile advertising and
is already working with advertisers, publishers and operators to create new revenue
streams. In February 2007, Yahoo! launched its mobile display advertising platform
on its Yahoo! Mobile Web service in 19 countries. In October 2006, the company
also launched search advertisements in beta in the U.S. and U.K.
Yahoo! Mobile Content Engine
The Yahoo! Mobile Content Engine will enable publishers to bring their content
to Yahoo!'s mobile audience. It will also help enable publishers who do not have
a mobile site or only have a limited mobile offering to quickly distribute their
content to consumers on their mobile phones.
The Yahoo! Mobile Content Engine will allow publishers to make their content,
such as listings or articles, discoverable to consumers by integrating it into
Yahoo! oneSearch(TM). For example, a real estate company could publish a list
of homes for sale, enabling a consumer to find them and get the detailed listing
information they need all through Yahoo! oneSearch.
Yahoo! Mobile Media Directory
The Yahoo! Mobile Media Directory will allow publishers to make their mobile
media content accessible directly through Yahoo! oneSearch. Publishers could submit
a catalog of their content such as ringtones, games, video and applications.
Yahoo! Mobile Media Directory will combine Yahoo!'s editorial expertise, innovative
search technology and the power of ratings and reviews from the Yahoo! community
to drive discovery of mobile media. For example, a mobile game publisher could
submit a list of their games, enabling a consumer to more easily discover a game,
get relevant information like ratings and reviews all through Yahoo! oneSearch,
as well as go to the publishers' mobile site to get the game.
Yahoo! Mobile Site Submit
The Yahoo! Mobile Site Submit will allow publishers to provide information about
their mobile site, such as a description and relevant tags, to ensure that their
sites are accurately indexed and available to consumers through Yahoo! oneSearch.
For example, a hotel could submit their mobile site, including description and
tag, enabling weekend travelers to find their location and see if they still have
rooms available through Yahoo! oneSearch.
The Yahoo! Mobile Publisher Services will go live today across 19 countries,
including Argentina, Brazil, Canada, France, Germany, Indonesia, India, Ireland,
Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, UK,
US and Vietnam. To learn more visit http://mobile.yahoo.com/business.
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