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SymbianOne Stuff! |
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SymbianOne Feature Article |
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 The Platform Promise: S60 Devices From Samsung - Java technology was heralded as write-once-run-everywhere - we know the reality was somewhat different. As the first Samsung S60 devices arrive in the SymbianOne offices Richard Bloor asks if the S60 platform serves Symbian C++ developers better. In this article Bloor tests the Samsung SGH-G810, SGH-I550, SGH-L870, and SGH-I8510 (INNOV8) S60 devices.
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Smaato News: Free RSS Reader now for Symbian S60 Smartphones |
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Written by Smaato Inc.
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Sunday, 15 April 2007 |
 First Ad-Enabled RSS-Newsreader supported by SOMA™ Mobile Advertising Platform
- Smaato News is the first Symbian application using the new SOMA™ mobile advertising
platform, which allows developers to show advertising within their applications.
San Mateo - Smaato Inc has announced the availability of it’s free RSS news
reader software Smaato News for Symbian S60 smartphones. Smaato News is the first
Symbian application using the new SOMA™ mobile advertising platform, which allows
developers to show advertising within their applications. The existing versions
for Palm OS and Windows Mobile have been updated. All versions can be downloaded
for free at http://www.smaato.com/now
Smaato News is an easy to use mobile RSS newsreader for smartphones. Mobile users
can subscribe to their favorite news feeds or blogs directly on their phones and
read them "off-line". Featured feeds include: CNN News, BBC News, digg technology,
Engadget and SymbianOne. The newly released Symbian version supports popular Symbian
S60 2nd Edition smartphones, including Nokia N70, N90 and the Nokia 66xx phones.
The integration of the recently announced SOMA™ (Smaato Open Mobile Advertising)
allows Smaato to give this commercial-grade software to the users for free. The
in-application advertising platform offers unique matchmaking between brands and
mobile consumers. With the addition of the Symbian mobile phones (e.g. from handset
manufacturers like Nokia) SOMA’s reach extends now to over 120 million new smartphones
out in the market today estimated by ABI Research - covering Windows Mobile, Palm
and Symbian mobile operating systems.
Mercedes, Microsoft and Allianz are among the first brands working with SOMA™
and distributing their targeted mobile advertising with the applications Smaato
Cost and Smaato News. SOMA supports recommended ad-formats by the MMA (the global
Mobile Marketing Association) that are contextually integrated into the mobile
user- experience.
“We feel that SOMA is a revolutionary solution for developers, end- users and
advertisers”, says Ragnar Kruse, CEO of Smaato Inc. “Today’s mobile life is moving
extremely fast. No one wants to spend hundreds of dollars for a set of applications,
which won’t run on the next device, someone buys just 6 months later. Selling
mobile software is extremely difficult for developers today. We help save their
marketing costs and free them from the very labor-intensive license handling.
The users get high quality software for free or for a substantially reduced price”.
SOMA’s patent-pending mobile advertising platform is initially focusing on in-application
advertising for mobile software. Smaato provides the key technologies of its mobile
advertising platform as an open interface for developers and content providers,
for marketing their mobile solutions by deploying the SOMA™ platform.
Smaato Inc. recently has been chosen by AlwaysOn Media as one of the Top 100
Private Company award winners. The AO Media 100 is a power list of the top private
digital media companies. Smaato was handpicked based on a set of five criteria
– innovation, market potential, customer adoption, media buzz and investor value
creation.
Smaato Inc. is based in San Mateo, California. The company was founded in 2005
by an experienced international management team. The European headquarter is
in Hamburg, Germany. For more information please visit www.smaato.com. Smaato® is a registered trademark of
Smaato Inc. |
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Mobile Technology Blogs |
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Mobile Technology Blogs, News, and RSS Feeds... Looking for more news, tips, commentary, and blogger discussions? Check out
these excellent feeds for more on wireless technologies and mobile application
development. Got a feed to share? Please tell us about it... | |
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SymbianOne Sponsored Links and Events |
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 The European Navigation Event, October 7th and 8th 2008... where retail meets industry - The fourth edition of the No. 1 European Navigation Event will take place in the inspiring environment of the High Tech Campus in Eindhoven, The Netherlands.
Smartphone Show, 21-22 October 2008, Earls Court 2, London - The 10th annual Smartphone Show promises to be the best ever with more opportunities to see innovative technology in action and meet the key personnel driving it.
 LBSZone.com - for developers interested in mobile location-based services
Geospatial & LBS News - Stay abreast of geospatial technologies with daily updates
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