Phil Northam: Samsung's Mobile InnovatorSamsung Mobile Innovator is the latest developer support program from a Symbian OS licensee. Richard Bloor caught up with Phil Northam, the program's Global Marketing Manager and one of its founding members, to find out more.
A note from Nokia reps this week informs us that the Nokia viNe application will be rolled out of Beta soon... possibly even this week. viNe is a web service that enables users of the application to share their journeys, along with media collected along the way. As a long-time Sports Tracker user, N95 enthusiasts, and evangelist of all things mobile and geospatial, I was provided with a pre-release version of viNe - details and a complete "How To" install and use the application are provided... enjoy! Enter Nokia viNe 101
It was back in June 2008 that the E71 was officially released to the public - the selling points for the E71 were a sleek, stylish do-it-all device that came with Mail for Exchange mobile email client - pre-loaded with the Nokia E71. Actually, the device boasted much much more than these attributes as you'll see below in my findings after having the pleasure of making the E71 my main device for 3 weeks... enjoy the recap, the images and the videos!
Red Herring, Inc. Partners With Mobile Advertising Pioneer Smaato
Written by Smaato
Wednesday, 21 March 2007
Red Herring, Inc.’s “Mobile News Reader” Will Include In-Application Advertising
Model
Cannes/Orlando/San Mateo, March 20, 2007 - Smaato Inc., pioneering developer
of ad-enabling technology for mobile phones, today announced a partnership with
Red Herring Inc., publisher and producer of Red Herring magazine as well as a
heralded international and U.S. conference series following innovation, technology,
financing and entrepreneurial activity.
As part of the agreement, the upcoming Red Herring Mobile News Reader will support
the innovative SOMA (Smaato Open Mobile Advertising) platform, which enables dynamic
response for mobile phones. This valuable news source will be at the forefront
of utilizing in-application advertising for mobile phones customized for mobile
readers of the Red Herring. The Red Herring Mobile News Reader, will deliver
breaking news of the award winning editorial team and is customized by its users.
The prototype will be presented at the Red Herring Venture Market Europe conference
in Cannes from March 25 – 27 as well as at the CTIA show in Orlando March 27 –
29.
"Our upcoming mobile RSS newsreader will allow us to extend our brand and content
further into the mobile space. This partnership with Smaato allows us to monetize
this experience and include our sponsors and advertisers into this brand new extension",
comments Mindy M. Hull, VP, Business Development, Red Herring, Inc.
“We welcome the partnership with Red Herring and we believe that in-application
advertising has a great potential – for media, brands and consumers. We believe
that consumer acceptance is key for successful mobile advertising and delivering
targeted ads in engaging mobile applications opens up new business models”, says
Ragnar Kruse, CEO & Co-Founder Smaato Inc.
ABOUT SOMA
SOMA enables dynamic response advertising for mobile phones. Call and event-driven
mobile advertisements are embedded in personalized and contextually relevant content.
Smaato’s patent-pending mobile advertising platform SOMA is focusing on in-application
advertising for mobile software on smartphones with open operating systems – supporting
Palm, Blackberry, Symbian and Windows Mobile.
Smaato is covering the whole mobile marketing value chain with server components
(mobile ad-server, reporting & tracking, end-user profiling) and ad-serving
client technology on the mobile device. Advertisers using the system include Mercedes
Benz, Microsoft and Allianz. Red Herring is one of the first media brands working
with SOMA and distributing their content along with targeted mobile advertising.
SOMA supports recommended ad-formats by the MMA (the global Mobile Marketing Association)
that are contextually integrated into the mobile user-experience.
Smaato will demo its mobile advertising technology at CTIA, in Orlando March
27 - 29 at booth 5586.
For demo and information, meet us at CTIA. Please contact
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
or +1 (917) 385 0099
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SymbianOne Sponsored Links and Events
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Samsung Mobile Innovator is the latest developer support program from a Symbian OS licensee. Richard Bloor caught up with Phil Northam, the program's Global Marketing Manager and one of its founding members, to find out more.
A note from Nokia reps this week informs us that the Nokia viNe application will be rolled out of Beta soon... possibly even this week. viNe is a web service that enables users of the application to share their journeys, along with media collected along the way. As a long-time Sports Tracker user, N95 enthusiasts, and evangelist of all things mobile and geospatial, I was provided with a pre-release version of viNe - details and a complete "How To" install and use the application are provided... enjoy! Enter Nokia viNe 101 
It was back in 
I’ve been a long-time fan and user of Nokia Sports Tracker. In fact, I’ve considered it to be one of the best location-aware mobile apps anywhere… hands-down! Now it's even more fun, more useful, and easier to share with others... 
It was almost a year ago at 
