These mobile-content-enablement platform companies perform the tasks involving the ingesting, cataloging, storing and delivering of content and handling all of the corresponding financial transactions.

The mobile-content market initially was driven by consumers� desire to personalize their wireless communications experience. Ringtones and digital wallpaper paved the way for the personalization trend. However, consumers not only want a higher level of personalization, they also want to be entertained. These market factors will drive the share of revenue for the mobile content enablement platform companies to $7.4 billion of the more than $35 billion premium mobile content market in 2011.

The table below and attached presents iSuppli�s forecast for the total mobile content revenue market shares by market for the period from 2006 through 2011.

�Bringing content to a handset is a very complex and fragmented process with an assortment of partners and ever-changing proportions of on-deck and off-portal transactions. In some instances, players in the value chain will be partners and in some instances, they will be competitors,� said Frank Dickson, principal analyst for multimedia content, services and infrastructure with iSuppli.

�However, we will see a more simplified ecosystem in the future as companies such as Amdocs, Nokia, Real Networks and Sybase have led a wave of acquisitions in the space that measures in the billions of dollars. Furthermore, the acquisition wave seems to be intensifying.�

Recent research by iSuppli found the following:

    * Images, which were the number-one mobile content product consumed in 2006, will fall to fourth place in 2011. Over-the-air full music track downloads, mobile games, streaming and VOD video and ringtunes are destined to become the dominant mobile-content categories.
    * By 2011, the content providers� share of the premium mobile content market will exceed $19 billion, with the nearly half of that total accounted for by the music categories.
    * The operators� share of premium content revenues in Asia will exceed $3 billion in 2009.

iSuppli�s new report, entitled, Mobile Content Enablement Platforms: Software Platforms Monetize and Deliver Mobile Music, Games and Video, covers the worldwide market for mobile content enablement platforms. The research contains five-year worldwide forecasts of global market revenue for video, music, gaming and images. The report also presents market share in these areas for mobile operators, content providers and content-enablement companies. The report provides a further breakdown of revenue share for the content-enablement companies by revenue share of music including ringtone, ringtune, ringback, over-the-air full music track download, streaming music revenue by region. The report also contains profiles of major mobile content enablement platform companies and trends and predictions for the industry.

This report is part of iSuppli's Mobile Multimedia Content and Services service. This service researches the dynamic markets for multimedia content and services delivered via wireless networks to mobile devices. The deployment of next-generation wireless data networks has enabled dramatic new capabilities for delivering rich multimedia content to wireless handsets and other mobile devices. Service providers are quickly deploying video, music and gaming services to capture new revenue opportunities and leverage available bandwidth. Content companies, portals/aggregators, service providers, equipment manufacturers and technology vendors all need to plot careful and informed strategies to navigate this changing landscape.

For more information, please contact:
www.isuppli.com