FOTONATION WINS DIMA 2007 AWARD FOR FACEPRO FOR MOBILE PHONES

 March 8, 2007, Las Vegas, NV -- FotoNation (www.fotonation.com), a world-leading embedded imaging and connectivity solutions company for the digital photography industry, announced today that it has won the DIMA Innovative Digital Product Award 2007 for its FaceProTM for Mobile Phones technology at the Photo Marketing Association (PMA) show held in Las Vegas.   It is the second year in a row that FotoNation has been awarded the DIMA Innovative Digital Product Award.

 FotoNation FacePro for Mobile Phones is an advanced face-tracking product that is embedded in mobile camera phones.  The new technology finds and tracks human faces in the phone’s camera during image capture preview enabling improvements to image quality and a new functional synergy between the handset and camera.  At the PMA 2007 demonstration of FacePro, faces were automatically extracted from captured images and seamlessly integrated with the address book on the phone for contact-list thumbnails. Face thumbnails were then used for easy identification with caller-id screens and quick-dial menus. 

 In 2006, FotoNation leaped ahead of the industry being the first company offering face tracking solutions for mobile camera phones.  With performance rates comparable to the latest digital cameras, FacePro was demonstrated at PMA 2007 on Nokia’s N-Series camera phones. The demonstration detected and tracked 9 faces simultaneously at speeds of 30 frames per second. 

 “Mobile camera phones continue to be of increasing importance as consumer digital photography devices. We have increased our investment and participation in product and intellectual property relevant to this market and are honored to be recognized once again by PMA for our latest technological breakthrough,” said Eran Steinberg, CEO of FotoNation.
 
About the DIMA Award 2007

 From the hundreds of digital products on display at PMA Sneak Peek 2007, FotoNation FacePro for Mobile Phones was selected by a panel of digital imaging editors to receive the prestigious DIMA Innovative Digital Product Award.  The 11th Annual DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind.  The annual award is sponsored by the Digital Imaging Marketing Association® (DIMA®), a section of PMA®.

About FotoNation

 FotoNation is a world-leading independent provider of embedded imaging and communication solutions for the digital camera industry. The company’s extensive portfolio of patented innovations includes in-camera red-eye removal technology, wireless connectivity, and face-recognition software.  Over 60 million digital cameras have been shipped with licensed FotoNation Red-Eye detection and correction technology. FotoNation develops innovative solutions, patents, and products to enhance, extend, and simplify the picture taking and sharing experience. Clients include AOL, Canon, Hewlett-Packard, Kodak, Microsoft, Nikon, Olympus, Pentax, Samsung, Sanyo, and Sony, among others.

 FotoNation has won numerous awards, including the DIMA 2006 Innovative Product Award and the prestigious 2006 European IST award for its Red-Eye Detection and Correction Technology. The company makes important industry-wide contributions to the advancement of digital imaging. In 2005, FotoNation authored the industry-adopted PTP-IP Specification, which is the basis of the international camera connectivity CIPA-005/2005 standard.

For more information, see http://www.fotonation.com.