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Even a bad movie can have a great trailer...
26 February 2007 - Elizabeth Stanley Pictures, Metaluna Productions and Mobile
Streams’ US subsidiary, The Nickels Group, proudly announce the launch of Trailers
from Hell (TFH), a new series available to view through websites and mobile devices
around the world.
Trailers are those fast-paced 2-to-4 minute theatrical promo shorts that have
preceded the ‘feature attraction’ since the dawn of sound and are an exciting
montage of all the best parts of a movie that the producers want and need you
to see. These mini-videos include all the highlights but in just a few minutes
of swirling letters screaming hyperbolic and promises of Thrills! Action! Mystery!
Romance!
The Trailers from Hell series (www.trailersfromhell.com) can already been seen by Sprint subscribers via the Fun Little Movies premium
channel as well as at www.metacafe.com. Viewers can opt to watch the original trailer as a whole and/or enjoy a new
version punctuated with humorous commentary by iconic genre directors. The first
five episodes of the show feature Joe Dante (Gremlins, Gremlins 2: The New Batch,
The Howling, Piranha) commenting on Attack of the 50 Foot Woman, From Hell It
Came Monster from Mars, The Terror and The Unearthly.
Dante notes, “The bromide about these old trailers is that they were better than
the movies they promoted. That’s only true in some cases, but they did deliver
in-your-face excitement and breathless hyperbole at a pace the movies never could.
I got my start in the movie biz cutting trailers at the tail end of the so-called
Golden Age, before the ad agencies and focus groups took over. I love trailers.
So join us in revisiting, or discovering for the first time, how much fun these
sensational, absurdist slices of shameless cinematic hucksterism can be!”
Subsequent episodes are being planned from Mick Garris (The Stand), Mary Lambert
(Pet Sematary) and John Landis (American Werewolf In London) and others to be
announced.
“Short form content finally has a market place after the dot.com bust of ’01.
Mobile distribution and online sites such as metacafe.com have paved a way for
this content to be viewed by fans whilst offering an attractive revenue model
for the content providers,” says Jonas Hudson from The Nickels Group.
About The Nickels Group:
The Nickels Group is a consortium of film, music and event producers who produce
and acquire traditional and mobile/online content. Founded by Daryl Young and
Jonas Hudson, The Nickels Group has created alliances with celebrities, filmmakers,
musicians and athletes to provide unique and entertaining content for all global
mediums from digital distribution to major theatrical film releases.
The Nickels Group mobile distribution reaches over 1.5 billion users worldwide
and has distribution deals over 50 mobile carriers worldwide.
In August, 2006, The Nickels Group was purchased by Mobile Streams, a UK based
public company whose largest corporate shareholder is Liberty Media.
About Mobile Streams
Mobile Streams is a leading provider of music, comedy, sport and entertainment
content to handsets and other wireless devices, whose mobile expertise and distribution
platform, “Vuesia,” is used globally by some of the world's largest media groups
and mobile phone networks including Vodafone, and 3 in the UK, America Movil,
Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in
the US.
“Vuesia” is Mobile Streams’ full service enterprise mobile media management solution.
“Vuesia” facilitates content ingestion, management, delivery, billing and reporting.
The Company creates, licenses and delivers quality content to Mobile Network
Operators (MNOs) and consumers in the form of ringtones, graphics, video clips
and other products. It has developed relationships with both content owners and
MNOs which enable it to act as an intermediary, providing an end-to-end service
encompassing a broad range of elements from content licensing to content production,
account management and channel management.
Mobile Streams has subsidiaries in Germany, US, Argentina, Brazil, Mexico,
Chile and Colombia and has approximately 100 employees.
For more information please go to www.mobilestreams.com
About Fun Little Movies:
Fun Little Movies (www.FunLittleMovies.com) can be seen on Sprint PowerVision, Revver, Smart Video, RooTV, and more. Contracted
countries include: US, England, Israel, South Africa, Israel, India, Australia,
New Zealand, and most of Asia. See their website for stories on FLM in the LA
Times, Forbes Magazine, Variety, Hollywood Reporter, USA Today, CBS, etc. |
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