DUBLIN, Ireland-- Mobile TV has emerged as the next major mobile application. Nearly every 3G mobile service in operation today includes a Mobile TV service. The business analysis in this report found that this is a cost effective way to start a service but is only one element in building a profitable Mobile TV service. This report examines the broadcast, multicast, and satellite alternatives and defines how each of them may be used to extend a Mobile TV strategy to address a mass market. One surprising conclusion was that WiMAX is a strong technology choice for creating a monolithic mass market Mobile TV service.

Mobile TV services require a significant investment by mobile operators, broadcasters, and content providers to create profitable services. This report identifies the technology and business strategies that will be required to build profitable services in a full range of markets.

This 130 page report identifies the strategies that the leading mobile operators are using for their Mobile TV strategies. In includes the leading Mobile TV services in Europe, Asia, and North America. It is clear that a new set of companies such as Qualcomm’s MediaFLO USA and Crown Castle’s Modeo in the U.S. as well as RAI the national broadcaster in Italy will provide Mobile TV broadcast services through the mobile carriers. This report discusses the strategies of these companies and evaluates the business issues that they face.

The report also discusses the strategies and business case for the various kinds of content providers that create, aggregate, or otherwise offer content for Mobile TV services. This includes companies such as MobiTV in the U.S. and ROK in the UK that can deliver a set of Mobile TV channels ready for transmission over a mobile network. The report also discusses the regulatory issues that face Mobile TV service providers and the technologies that are available to them. The business case analysis and the global forecast in this report are based on these technical and regulatory constraints.

The business case compares the profitability of 3G, multicast, broadcast, and satellite technologies. It found that each of these technologies has its place depending on the stage of development and the timing of the Mobile TV service. The forecast section includes global and regional forecasts for the services as well as the infrastructure equipment and terminals required to support Mobile TV services. The regional breakdown is Asia Pacific, North America, Western Europe, and the Rest of the World, which includes Eastern Europe, the Middle East and Africa, and Latin America.

Who Should Buy This Report?

- Mobile operators - Company executives - Mobile TV broadcast operators - Marketing/product managers - Mobile system manufacturers - Network planners - Mobile handset manufacturers - Engineering managers - Broadcast systems companies - Venture capitalists - Video systems companies - Investors

Topics Covered

1 Executive Summary

1.1 Introduction

1.2 Global Regulation

1.3 Mobile TV Technologies

1.4 Market Strategies

1.5 Business Case Scenarios

1.6 Mobile TV Market Forecast

1.7 Conclusions & Recommendations

2 Mobile TV Regulation

2.1 Introduction

2.2 Europe

2.3 North America

2.4 Asia-Pacific

2.5 Digital Dividend

3 Technology Strategies

3.1 Overview

3.2 3G and WiMAX Technologies

3.3 Broadcast Technologies

3.4 Satellite Technologies

3.5 Selecting a Mobile TV Technology

4 Mobile Operator Strategies

4.1 Overview

4.2 3G Strategies

4.3 Terrestrial Broadcast Strategies

4.4 Satellite Only Strategies

4.5 Hybrid Strategies

5 Content Strategies

5.2 Mobile TV Broadcast Networks

5.3 Content Producers

6 Business Case Scenarios

6.1 Mobile TV Value Chain

6.2 Business Case for 3G Mobile TV Services

6.3 Business Case for Broadcast Mobile TV Services

6.4 Choosing a Mobile TV Technology

6.5 Business Case for Content Producers

6.6 Business Case for Advertisers

6.7 Business Case Assumptions

7 Market Forecast

7.1 Forecast Methodology

7.2 Global Forecast

7.3 Asia Pacific

7.4 Western Europe

7.5 North America

7.6 Rest of the World

8 Mobile TV Winners and Losers

8.1 Overview

8.2 Mobile Operators

8.3 Mobile TV Broadcast Networks

8.4 Mobile TV Satellite Networks

8.5 Content Producers

8.6 Advertisers

9 Appendix I: Companies in this Report

10 Appendix II: Glossary

11 Vendor Profiles

Table of Figures

Table of Tables

Companies Mentioned

- 3Vision – Alcatel – DiBcom – Ericsson - Harris Corporation – IPWireless - LogicaCMG – mBlox – Nokia - Nortel – Thomson - UDCast

For more information visit http://www.researchandmarkets.com/reports/c51038