Smartphone content providers developing for Flash Lite can now reach millions of consumers worldwide

More than 30 Nokia models based on S60 and other platforms already include the Flash Lite Player, allowing millions of customers to access the robust applications offered in the new dedicated Flash Lite catalog.

Flash Lite is an essential technology for developers seeking to offer incredibly rich, engaging mobile experiences based on Flash technology. Smartphone content built for Flash Lite features next-generation browsing capabilities, customized user interfaces, advanced interactivity and efficiency in design. Handango's direct connection to consumers gives content providers a streamlined route to market for this new generation of Flash-based applications.

"By working with the smartphone content provider community early on, Handango is providing a scalable way to market Flash Lite applications directly to consumers," said Randy Eisenman, chief executive officer of Handango. "Now, Flash Lite developers can reach millions of consumers who otherwise may not have known about their products."

"As the leading provider of smartphone content and as a trusted partner of Adobe, Handango was a clear choice for this program," said Gary Kovacs, vice president for product management and marketing, Mobile and Devices at Adobe. "By creating a catalog exclusively for Flash Lite content, developers have an instant sales channel with increased awareness and great revenue potential."

Device manufacturers and mobile operators also benefit from introducing a new generation of Flash-based content to consumers. According to Adobe, the number of Flash-enabled devices shipping worldwide has tripled since January 2006 to reach more than 200 million.

"The level of interactivity that Flash Lite enables has changed the way consumers experience applications and content on mobile devices," said Doug MacMillan, head of business development, Forum Nokia/Americas. "By joining with Handango and Adobe in this important initiative, we will enable our customers to enjoy some of the most advanced and compelling mobile content available."

With explosive adoption by handset manufacturers, mobile operators and content providers worldwide, Flash Lite is quickly gaining traction in the market. Content providers who want to sell Flash Lite applications to millions of Nokia handset users globally can visit http://www.adobe.com/devnet/devices/handango.html for more information or can sign up for Handango's Content Partner program at http://www.handango.com/partners.