BrainMedia today announced that it has joined the Symbian Platinum Program to support the growing market for Symbian smartphones by extending its Digital Media Delivery Platform and its Neural Encoding Model (NEM) Codec to the Symbian ecosystem.

NEW YORK--  Symbian develops and licenses Symbian OS, the market leading operating system for advanced, open, data-enabled smartphones. Licensed by the world’s leading mobile phone manufacturers, Symbian OS to date has shipped in over 100 million smartphones to over 250 mobile network operators world wide.

BrainMedia’s Linked Distribution Platform streamlines the distribution of high-quality, ultra-low bit-rate encoded music and video to 2.5 and 3G wireless networks and desktops. This modular solution can integrate into existing eCommerce engines and provides the tools necessary to allow mobile subscribers to access their favorite media in a reliable, seamless and user-friendly manner.

Smartphones represent the fastest growing segment within the mobile market, growing at 46.6% year-over-year from Q305 to Q306, according to leading market analyst firm IDC. With the firm’s forecast of cumulative global shipments of smartphones to pass the one billion mark by 2011, Symbian OS represents the largest commercial smartphone platform opportunity in the market. BrainMedia’s unique ability to maximize the efficient use of available mobile bandwidth with their advanced Music Streaming and Download technology ensures a superior user experience by streamlining the delivery of rich-media content over mobile networks.

“With support for open standards and flexible configuration, Symbian OS is driving the kind of innovation that allows BrainMedia to demonstrate fully the power and value of our Linked Digital Distribution Platform and our NEM Codec on smartphones,” said Jim Messer, BrainMedia’s President. "By becoming a Symbian Platinum Partner, we can further expand our presence in this thriving market and strengthen our relationships with Symbian smartphone manufacturers, network operators, and leading technology providers.”

“The rapid uptake of Symbian smartphones with support for configurable applications and services is fueling consumer demand for rich-media content and compelling mobile data services,” said Jerry Panagrossi, vice president, US Operations, Symbian. “Symbian is delighted to partner with BrainMedia, as this demonstrates our joint commitment to bring best-in-class video and music content distribution solutions to the ever-expanding Symbian ecosystem.”

About the Symbian Platinum Program

The Symbian Platinum Program includes companies that have a technology or strategic position that is key to the success of mobile computing technology surrounding Symbian OS. As part of the program, Platinum Partners benefit from a range of commercial services, including technical support and joint marketing opportunities as well as privileged access to Symbian OS source code and a dedicated Partner Support team. For more information please see http://www.symbian.com/partner/platinum/platinum.html

About BrainMedia

BrainMedia’s expertise lie in its engineering and telecom professionals who are dedicated to revolutionizing digital audio compression and delivery. With offices in Europe, New York and Maryland and representation in Latin America and China which support its MovnMusic and Music-Hookup projects, BrainMedia offers the industry's highest-quality, fully flexible and most reliable mobile streaming/downloading audio solutions.

BrainMedia’s “Linked Mobile Media Distribution Platform” is today's only seamless on-deck and off-deck solution for end-to-end one-stop delivery of music/video via mobile networks. BM’s author, server, player and compression technology together ensure a product-rich mobile media experience on the largest installed base of mobile phones currently in the market.

The foundation of the Linked Distribution Platform is BrainMedia’s revolutionary Neural Encoding Model™ (NEM) codec. The NEM codec is the first audio compression software based on state-of-the-art neurological models of hearing, rather than the legacy psychoacoustic model. With BrainMedia’s new fully automated encoding center located in Washington County Maryland, BrainMedia’s NEM codec enables you to create near CD-quality audio content at the lowest bit-rate available for all wireless technologies currently deployed. Each module in the Linked Distribution Platform has been designed to take full advantage of BrainMedia’s patented codec.

By ensuring a high level of operational stability and the most efficient bit-rate utilization, the platform establishes the foundation for success and profitability.

www.BrainMediaco.com