BOCA RATON, Fla.-- LOC-AID, a leading provider of mobile location-based applications and platforms, announces today the company’s sponsorship of the wireless industry’s first “live” location-aware game during the CTIA Wireless Show at the Orange County Convention Center, March 27-29, 2007 in Orlando, FLA.

The format of the game will be a two-stage treasure hunt, the first of which will be played using a Short Message Service (SMS) enabled cell phone. Players will be directed to specific locations in the Orange County Convention Center where they will answer trivia questions on their phone about the wireless industry and various applications – highlighting the universal appeal of the treasure hunt format. The second stage of the game will showcase LOC-AID’s award-winning Over-The-Air programming (OTA) application “LOC-AID Treasure” as well as advanced handsets and networks. The top ten winners from stage one will race to win the $10,000 grand prize. The game will be played within the city of Orlando and will leverage the advanced LBS and application capabilities of the newly released LG VX9900 phone.

According to Isaias Sudit, CEO of LOC-AID, The Dash for Cash game offers the best aspects of CBS’s The Amazing Race and a live treasure hunt, the only difference being that the game is played on a cell phone with a Global Positioning System (GPS). “The game combines the immediacy of the mobile phone in a local contest with the excitement of chasing a valuable prize,” says Sudit. “This event was born out of our desire to broaden the industry’s perspective of how location can be used. We are committed to the idea that there’s more to LBS than navigation and family finders.”

The Dash for Cash game was created using LOC-AID mobile marketing platform called Marketing ACE (Application Creation Engine). The platform allows Fortune 500 enterprises and content companies to efficiently deploy location-aware marketing campaigns. Marketing ACE enables mobile games such as “treasure/scavenger” hunts or point-to-point "chases" which encompass a relevant marketing theme within the game. The Marketing ACE platform delivers content-rich interactions such as pictures, video, sound or text and can be provided as SMS, Mobile Message Service (MMS), Wireless Application Protocol (WAP) or as a downloadable application. Branded media can thus be incorporated into the game to give each campaign its own unique branding.

About LOC-AID Technologies

LOC-AID, based in Boca Raton Fla., has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming, as well as creating the first fully integrated LBS aggregation Gateway. LOC-AID's current LBS offerings are available through seven different carriers worldwide, and will launch in the United States in Q2 2007. LOC-AID’s winning suite of LBS applications also includes the innovative LOC-AID Treasure, which recently won the Entertainment and Leisure category of the 2006 NAVTEQ Global LBS Challenge™. For more information, visit www.loc-aid.net.