A New Walkman phone for everyone from Sony Ericsson The appeal of the Sony Ericsson
Walkman® phone broadens today with the introduction of the W200; a blend of easy-to-use
mobile phone and the key features needed to make a first step into ‘music on your
mobile’.
London, 7 January – With the W200 Walkman® phone you can store up to 37 full
length tracks* (or about four albums) and it’s easy to replace them when it’s
time for a change. Simply transfer music from your PC with the Disc2Phone music
management software supplied. This latest addition to Sony Ericsson’s musical
family will be available in two renowned Walkman® phone colours (Rhythm Black
& Pulse White) and has stamina for up to 18 hours of music listening. So you
can be sure that your favourite tracks are always with you!
“The W200 is an affordable music phone that compliments your existing MP3 player,”
says Steve Walker, Head of Product Marketing at Sony Ericsson. “It’s not everyday
that you want to carry lots of devices with you; and with the W200 you have enough
music storage for your current playlist. And if you tire of these, the FM Radio
allows you to quickly tune-in to your favourite drive-time show.”
To make it easy to get to your music, the W200 features a dedicated Walkman®
key that takes you straight to the Walkman player menu. If you need to share your
music with friends then the 128MB Memory Stick Micro™ (M2™) lets you do this in
an instant. And it is always possible to upgrade to a larger Memory Stick if you
need to expand your music library: the 1GB Stick available now will hold up to
255 full-length tracks.
If you want to catch up with the news or listen to your favourite DJ, then the
FM Radio allows you to pre-set up to 20 of your favourite stations. Listen-in
via the colour-matched Stereo Headset HPM-64; the first to feature Bass Reflex,
an innovation that preserves audio quality when the bass is turned up. You can
even use the radio as your alarm clock, using the in-built speakerphone rather
than the stereo headphones.
As well as being a music player, the W200 is a fully featured ‘multi-media’ phone.
It features a VGA camera with 4x digital zoom and integrated photo album so that
you can capture and store those spontaneous snapshots, or share them with friends
and family. It is also fully equipped for video messaging, offers a full HTML
web browser and delivers business-friendly tools such as push email & PC synchronisation.
You can make W200 an even bigger part of your music life with a host of accessories.
Take the MPS-60 Portable Speakers with you anywhere for an instant party and or
enjoy music while you’re working with the MDS-60 Music Desk Stand. If its music
at home that you are after, then plug your Walkman® phone into the MDS-70 Home
Audio System for home-hifi quality sound.
The W200 Walkman® phone is a GPRS 900/1800/1900 & GPRS 850/1800/1900 handset
and will be available in selected markets from Q2 2007.
* Storage of up to 37 tracks based on 128MB Memory Stick Micro™ and up to 27MB
internal memory. Actual figures will vary according to compression rate.
W200 Walkman® phone at a glance:
Music
* Walkman® Media Player 1.0
* Portable stereo headset HPM-64 (Bass Reflex enabled)
* 128MB Memory Stick Micro™ (M2™) card
* Memory Stick slot (expandable up to 2GB)
* MP3 and AAC
* Up to 18 hours of music listening
* Disc2Phone (Music PC Software)
* RDS FM Radio with 20 station pre-sets
* USB Cable DCU-60
* OMA DRM phase 1
* Full music accessory support (see below)
Imaging & Messaging
* VGA camera with 4x Digital Zoom
* Java MIDP 2.0
* Video Messaging (H.263) - capture/play-back/streaming
* Push email
* PC Synchronization
* HTML Full Browser
Support
* 128 x 160 pixel UBC (Ultra Bright Colour) 65k colour screen
* Up to 27 MB internal memory
* SMS, EMS, MMS
* Wallpapers/Themes
* Infrared
* Speakerphone
Music Accessories
* Portable Speakers MPS-60
* Music Desk Stand MDS-60
* Home Audio System MDS-70
* Music Cable MMC-60
Availability and versions
* GPRS 900/1800/1900 & GPRS 850/1800/1900
* Talk time: Up to 7 hours
* Standby time: Up to 360 hours
* Available in Rhythm Black & Pulse White in selected markets from Q2
’07.
Sony Ericsson Mobile Communications serves the global communications market with
innovative and feature-rich mobile phones, accessories and PC-cards. Established
as a joint venture by Sony and Ericsson in 2001, with global corporate functions
located in London, the company employs over 7,000 people worldwide, including
R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the
5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association,
and works with the Association to promote the Sony Ericsson WTA Tour in over 80
cities during the year. The tour culminates at the Sony Ericsson Championships
in Madrid, Spain, from 7 to 12 November.
For more information on Sony Ericsson, please visit www.SonyEricsson.com
WALKMAN® is a trademark of Sony Corporation |