I-play Kicks Up Dirt, Journeys Through the African and Mayan Jungles and Blasts Aliens with its Q1 2007 Line Up of Casual Mobile Games

London, UK & San Mateo, Calif. – Dec. 19, 2006:  I-play, the mobile entertainment company, today unveiled their first quarter lineup of upcoming casual games that demonstrate the company’s commitment to quality titles that will resonate well with thrill seekers, adventure lovers, and casual gamers alike.  With the upcoming release of I-play’s latest offerings, including "4 Wheel Extreme," "Jewel Quest 2," "Jewel Quest Solitaire," and "Ricochet: Lost Worlds," among others, I-play’s stellar games lineup combines original IP, licensed IP and the latest new games based on i-Win’s multi-million unit selling online gaming franchise "Jewel Quest."  I-play’s "Jewel Quest" mobile franchise stands as one of the most popular casual mobile game franchises in history.

Continuing I-play’s tradition of delivering compelling original titles, "4 Wheel Extreme" is about to get mobile gamers down and dirty.  "4 Wheel Extreme" lets gamers utilize colossal off road vehicles to take on challenging courses peppered with high flying jumps, obstacles, nitrous boosts, and cool slow-motion power-ups that help you stay on the road and take out the competition.  Now you’ll be able to take intense four-wheel-drive action anywhere you go.

Based on the multi-million unit selling "Jewel Quest" franchise, I-play continues mobile gamers’ epic search for treasure through fun and addictive puzzle gameplay in "Jewel Quest 2." With three new game mechanics and more than 50 new immersive puzzles, a deep storyline awaits you in the wilds of Africa.  Challenges of skill, strategy, and cerebral fun, put an interesting twist on the timeless action puzzle classic.

Successor to the hit "Jewel Quest," "Jewel Quest Solitaire" offers a unique spin on the Quest franchise, mixed with the classic game play of Solitaire.  Mobile gamers can look forward to playing through over 30 distinctive card layouts with new rules and a variety of special effect wild cards to unlock mysterious jewels and uncover long lost secrets of a Mexican jungle city.  Combining the additive gameplay of "Jewel Quest" with the classic gaming sensibilities of Solitaire, gamers will find "Jewel Quest Solitaire" as immersive and challenging as it is entertaining.

For the ultimate in extraterrestrial adventure, transport yourself into the immersive alien worlds of "Ricochet: Lost Worlds," quite possibly the most addictive alien brick-busting game ever made. With Ion Spheres and power ups as your weapons, you can blast your way through four diverse and highly detailed landscapes defeating your adversaries to win the galactic war.

“There’s never been a better time to be a mobile gamer,” said I-play CEO David Gosen. “Whether you’re racing through various off-road terrains in our extreme 4X4 racing game, challenging your puzzle solving expertise, or blasting aliens with your ion sphere, all of our games are brought to you in true I-play style of one thumb compelling gaming.”

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About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios’ most popular blockbuster movies.