Delivers Unique Mobile Phone Based City Guide For Ordnance Survey Ireland

OSi StreetSmart, which makes Ordnance Survey Ireland maps and Fáilte Ireland Point-of-Interest (POI) data available on smartphones for the very first time, was launched by Geraldine Ruane, OSi Chief Executive, and Rosanna Davison, Miss World and Irish celebrity, at the Toys 4 Big Boys Show held this weekend at the RDS Irish International Convention and Exhibition Centre, Dublin.

OSi StreetSmart provides the user with detailed street maps and information on hundreds of attractions and places to visit. The GPS compatible mapping application, which uses OSi’s latest Dublin Street Guide will greatly benefit tourists and anyone who lives, works or is interested in getting to know Dublin a little bit better.

OSi StreetSmart includes hundreds of searchable Fáilte Ireland Points-of-Interest including museums, historic buildings, gardens, day tours, parks, and top visitor attractions. Each attraction includes a phone number (with click-to-call option), address, and informative description. Users have the option of connecting over-the-air to access photos and extra information on each attraction and to download new POIs.

As well as accessing information provided by Fáilte Ireland, OSi StreetSmart users can create and share new POI and add their own photographs and comments through the over-the-air OSi StreetSmart Information Exchange. This allows contributions to be added by visitors to Dublin, experiences to be shared, and favourite places to be exchanged.

Hugh Mangan, Product Development Manager at Ordnance Survey Ireland, said, “We wanted to produce a digital version of our popular paper-based Dublin Street Guide. Augmentra’s technical platform was ideal, allowing us to combine a range of map scales and even extend the amount of tourist information that is delivered with the mapping.”

“We are delighted to see the successful launch of OSi StreetSmart”, commented Craig Wareham, Commercial Director at Augmentra. “This smartphone city guide uses our software to bring together the highest quality streetmaps and most comprehensive ‘places-to-see’ information available for Dublin. The mobile consumer – whether a tourist, business traveller, or Dublin resident - now has a powerful and convenient city guide and one who’s information is continually updated.”

OSi StreetSmart is based on Augmentra’s DataRanger mapping, navigation and information mobile technology platform. Based on the same technical platform, ViewRanger, Augmentra’s smartphone-based off-road sat-nav application was recently awarded Best Location-Aware Service & Application by Nokia and Symbian in Nokia’s S60 3rd Edition Global Challenge to find the best smartphone applications.

OSi StreetSmart Guide to Dublin is available from www.irishmaps.ie and OSi map retailers with an SRP of Eur 29.99.