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Only 13 percent of consumers use their cell phones more than 1000 minutes per
month -- 68 percent of users say camera is favorite cell phone feature
WASHINGTON-- Although consumer use of cell phones is at an all-time high, a new
Wirefly.com survey indicates that only 13 percent of consumers use their cell
phone more than an average of 30 minutes per day.
Wirefly surveyed 2,011 U.S.-based cell phone users, age 18 and older, and found:
46 percent use their cell phone 500 minutes a month or less;
32 percent use their cell phone between 500 and 1000 minutes per month;
13 percent said they use their cell phone more than 1000 minutes each month.
The same survey revealed that 68 percent of users say the camera is their favorite
cell phone feature — beating out built-in MP3 players, GPS systems or TV functionality.
In addition, 17 percent of users take more than 15 pictures each month.
The Wirefly.com survey revealed:
63 percent of users take 1-15 pictures per month;
17 percent of users take more than 15 pictures per month;
14 percent of users don’t take pictures at all.
“The growing popularity of wireless email and text messaging has resulted in
some consumers using their cell phones and PDAs more frequently, but for shorter
talk durations, and that may be reflected in the survey’s findings,” said Brian
Westrick, Wirefly’s President. “However people use their cell phones, more and
more consumers are using Wirefly.com as a free, easy-to-use tool to help them
find the right phone and the right calling plan — at the guaranteed best price.”
Free of charge and without any commitment, Wirefly.com’s Wireless Wizard allows
users to compare prices and plans from every cell phone manufacturer and wireless
carrier in every U.S. zip code. A few simple key strokes enables users to confirm
whether they are getting the best deal available, the best coverage in their area
or if they could achieve a greater savings with another plan. To use this tool,
please visit - http://www.wirefly.com/wireflyHome/wireflyPriceWiz.aspx.
About the Survey
The U.S. based online survey was conducted from October 13, 2006 to October 31,
2006 from a pool of individuals who had purchased new cell phones and new service
plans from Wirefly.com. The sample of 2011 respondents was 54% female and 46%
male. 38% of respondents were between the ages of 31-44, 33% were 45 and above,
18% were between the ages of 25-30, and 12% were 18-24. The margin of error was
plus or minus 2 percentage points at a 95% confidence level.
About Wirefly
Launched in 2003, Wirefly (www.wirefly.com) is an online leader in one-stop comparison shopping for cell phones, wireless
service plans and wireless accessories. A wholly-owned subsidiary of InPhonic,
Inc. (NASDAQ:INPC), Wirefly is an authorized dealer for every major cellular carrier,
including Cingular Wireless, Verizon Wireless, T-Mobile and Sprint. Wirefly also
offers discounts and services not available in retail wireless stores, including
real-time online order status and tracking, and the guaranteed lowest price –
online or anywhere else -- on cell phone devices from Motorola, Nokia, Samsung,
LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has
been named Best of the Web by Forbes magazine as the “best all-around number portability
portal” and “Best in Overall Customer Experience” by Keynote Performance Systems.
For more information on Wirefly, its wireless products and its services, visit
www.wirefly.com. INPCG
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