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Mobile location-based services revenues will reach E 622 million in Europe by 2010 says Berg Insight
Written by Berg Insight
Friday, 15 September 2006
Gothenburg, Sweden 15 September 2006: Revenues from mobile location-based services
(LBS) in the European market will grow by 34 percent annually to reach € 622 million
in 2010, according to a new report from the research firm Berg Insight.
Johan Fagerberg, senior analyst at Berg Insight, said that the market is picking
up speed through successful launches of mobile personal navigation services and
location based billing plans in several European countries. “Nokia’s recent acquisition
of Gate5 is an evident example of the importance mobile industry players attach
to navigation”, said Johan. “We expect GPS-enabled handsets with preinstalled
navigation software to become available from the leading brands on the European
market very soon.” Berg Insight forecasts that navigation will account for 48
percent of mobile LBS revenues in 2010.
Johan also comments on the popularity of location based billing plans in Germany.
“Over one third of O2’s customers in Germany have opted for the Genion service,
which offers a discount tariff at their home location”, he said. “Vodafone and
T-Mobile have followed and attracted 1 million and 700,000 customers respectively
in a short time”. Through location based tariffs the users can receive discounts
on both voice calls and mobile broadband data traffic at home and pay regular
charges elsewhere. Berg Insight estimates that 18 million mobile users in Europe
will subscribe to location based billing plans by 2010.
About Berg Insight
Berg Insight offers premier business intelligence to the telecom industry. We
produce concise reports providing key facts and strategic insights about pivotal
developments in our focus areas. Our vision is to be the most valuable source
of intelligence for our customers.
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