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Germany's Top Navigation Software Provider Strengthens Its Hand in the U.S.,
Launching New Software That Transforms Smartphones Into Navigation Devices
LOS ANGELES, Sept. 12 -- (CTIA Booth #566) -- NAVIGON, one of the world's leading
suppliers of software for personal navigation devices, today announced the launch
of new navigation software specially designed for use on smartphones. With MobileNavigator|6
Wireless Edition, carriers and handset makers can offer consumers the same rich,
user-friendly navigation experience seen in today's high-end personal navigation
devices.
Already the best known brand name in navigation software in Germany, NAVIGON
has big plans for the U.S. market -- and even bigger plans for the wireless space.
MobileNavigator|6 Wireless Edition is based on NAVIGON's latest generation of
software, MobileNavigator|6 Premium, built in partnership with the German applied
research organization that invented the MP3 format, the Fraunhofer Institute.
MobileNavigator|6 Wireless Edition was designed to deliver dynamic navigation
on smaller screen sizes and to work with touch screen and button functionality,
common parameters on smart phones.
MobileNavigator|6 Wireless Edition supports more smartphone platforms than any
other navigation software provider, among them J2ME, Windows Mobile 5 Smartphone,
Windows 2003 Phone Edition, Palm OS, and Symbian operating systems. Significantly,
the software accommodates both onboard (media-based) and off-board (server-based)
models. Onboard models place software and map on the smartphone whereas off-board
lets users call into a remote server to download dynamic turn-by-turn directions
and maps onto their smartphones.
"With our Wireless Edition, our goal was to provide handset users with the same
high quality and user-friendly navigation experience offered by personal navigation
devices. It's the natural next step in the evolution of the category," said Andreas
Hecht, SVP and General Manager for the Americas for NAVIGON. "We built MobileNavigator|6
Wireless Edition to transform any smart phone into a fully-functional personal
navigation device."
MobileNavigator|6 Wireless Edition is based on NAVIGON's successful MobileNavigator(TM)
navigation brand software, widely deployed on popular personal navigation devices
marketed by the world's leading brand names in consumer electronics.
About NAVIGON
NAVIGON creates navigation software solutions for some of the world's best-known
brands in consumer electronics. Founded in Germany in 1991, NAVIGON invented the
world's first personal GPS navigation product-and today ranks as Germany's most
trusted name in navigation. NAVIGON continues to break new ground in the sector
with the recent release of onboard and off-board navigation software created specifically
for cell and smartphones. NAVIGON is headquartered in Hamburg, Germany, with offices
throughout Europe, the U.S., and Asia.
NAVIGON USA headquarters are in Chicago, Illinois. For more information, visit
http://www.navigonusa.com/ .
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