Discover Strategies and Lessons Learned on the Billion-Dollar Mobile Advertising Business

What:Learning to Love Mobile Advertising Webinar, sponsored by FierceWireless

When: August 29, 2006
11 a.m.– noon PDT (2-3 p.m. EDT, 7-8 p.m. BST)

Register:  There are no costs associated with attending the Webinar; to sign up, please visit the FireceWireless Web site at http://w.on24.com/r.htm?e=26286&s=1&k=9F61BDF5EB828153CA71292899226A15&partnerref=TMkt

Who:          Linda Barrabee, Senior Analyst, Yankee Group  

Jim Souders, SVP Worldwide Operations, Action Engine

Details:     A round table discussion on the trends in the billion-dollar mobile advertising industry and the emerging business models.

During this webinar, participants will learn answers to the following questions:

1.            What are the forecasts for mobile advertising spending and consumer uptake?

2.            How have consumers reacted to varying types of mobile advertising? And how can one use these findings to build a better mobile experience?

3.            What are some proven, successful strategies that can be used by a content provider or mobile operator when deploying mobile advertising solutions?

The discussion will be followed by an interactive session based on participant's questions.

About Yankee Group (www.yankeegroup.com)
Yankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice have been guiding innovation and empowering our clients to make critical business decisions. Headquartered in Boston, Yankee Group has a presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

About Action Engine

Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine® Corporation, the mobile application platform leader, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform™ introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine’s software has been deployed by a robust list of global companies that include Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and SmartVideo. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and www.actionengine.com.