Opera Software, world leader in Web browsing technologies, and mobile content
pioneer Mobileplay, today announced that Mobileplay will use Opera Mini to promote
and distribute its free mobile services to cell phone owners in the USA.
Oslo, Norway and San Francisco - August 1, 2006 -- The mobile services include
news, weather, sports, travel information, games and lifestyle content. Mobileplay
will offer a free and customized version of the popular Opera Mini browser, which
can be downloaded from www.mobileplay.com/opera. In addition, all public US versions of Opera Mini will feature one-click access
to Mobileplay's extensive content portfolio.
The free offering will allow cell phone users to access Mobileplay's mobile content
offerings, including free content from BusinessWeek Online, Salon.com, The Sporting
News.com, USA Today and Wired.com, as well as any Web site directly through the
Opera Mini browser. Content offerings from Mobileplay's esteemed list of partners
will be easily accessible via a direct link to Mobileplay's Web portal. Cell phone
users who have already downloaded an earlier version of the Opera Mini browser
can access Mobileplay's content at http://mini.mobileplay.com.
"Mobileplay brings top brand name content partners to the Opera Mini universe,"
said Roger Carlhammar, EVP of Opera Software ASA. "At Opera, we have redefined
Web browsing for cell phones and our partnership with Mobileplay will provide
us with a new channel to bring our superior Web browsing to wireless users."
Opera Mini is a free mobile Web browser that enables full Web access on the majority
of cell phones in the market. By using an Opera Mini server to pre-process and
compress Web sites before sending them to the handset, Opera Mini is remarkably
fast and cheap to use. With almost 5 million active users since January 2006,
Opera Mini has established itself as the leading mobile browser, bringing the
real Internet to cell phone users around the world.
"Opera Mini is the leading wireless Web browser and provides an unsurpassed user
experience, making the Opera Software a perfect partner for Mobileplay," said
James Ryan, CEO and founder of Mobileplay. "This partnership will allow us to
bring our wide assortment of news and lifestyle content to the enormous network
of Java phone users."
In addition to offering mobile content for Java-enabled phones, Mobileplay currently
brings content to smartphones, including Treos, BlackBerries and Windows Mobile
devices. The company's content delivery platform also offers innovative ways for
major brand advertisers to reach customers through their mobile devices, and provides
major media companies with a proprietary advertising network for generating revenue
when delivering content to mobile devices. For more information on the service
offered via Opera Software's Opera Mini 2.0, visit www.mobileplay.com/opera.
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