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Monroe, CT – July 05, 2006 – Telenity (www.telenity.com), a leading provider of next generation converged services platforms and applications
for communications networks, today announced that it is providing location-based
services (LBS) solution to India’s state-owned telecom giant, Bharat Sanchar Nigam
Ltd (BSNL) through its partner Tier 1 network equipment providers (NEPs).
Telenity provides its Canvas® LES, Location Enabling Server, and 14 location-based
services to BSNL that will enable the operator to offer personalized value added
location-based services to its mobile customers. This highly scalable location
solution will serve BSNL network infrastructure expected to grow from approximately
14 million to 70 million subscribers, and is expected to support world’s largest
deployment to date.
“Location-based value added services are absolutely essential for carriers to
effectively compete and differentiate in the wireless marketplace. Worldwide carrier
revenues from location-based services are expected to climb from a little less
than $1 billion in 2005 to nearly $8.5 billion by 2010,” said Dilip Singh, CEO
at Telenity. “Our converged location and presence solution supports complete
and total privacy of location-based services across any network. It not only increases
BSNL’s enhanced service offerings and ARPU, but just as significantly, enables
BSNL to aggressively pursue a wide variety of new business models, including resale
and revenue sharing options. This deployment shows Telenity’s commitment to serve
one of the fastest growing telecom markets in the world.”
Telenity’s LBS solution is a crucial part of BSNL’s expansion of its GSM/GPRS
digital wireless network in the South, East and North zones of India. It includes
Telenity’s Canvas LES, which ensures subscribers can easily find, locate or monitor
phones and other assets based on their geographic position, points of interest
and securely fine-tune their privacy profile on the fly when they want it, and
14 location-based services including:
· Real Time Fleet and Asset Management - enables enterprises to locate, monitor
and manage their mobile assets and employees in a secure way using a simple Web
browser.
· Friend Finder – alerts subscribers when one of their friends in their buddy
list is in close proximity to their location or vice versa
· Mobile Yellow Pages – allows subscribers to get the location of the closest
service point of their interest.
· City Sightseeing – provides subscribers with the location information of
a place of interest – restaurant, museum, theater, park, etc.
Telenity’s LBS solution is developed utilizing the Canvas service creation environment,
telephony applications server and service delivery gateway. Telenity’s LBS solution
is the most comprehensive and advanced in the world today and is positioned for
VAS in IP Multimedia Subsystem enabled and 3G networks.
“As we expand our network, our main goal is to meet the personalization needs
of our fast growing subscriber base and strengthen our position in the industry
as an innovator and leader in mobile value added services. The location-based
services solution from Telenity will allow differentiate BSNL mobile value added
services and increase average revenues per user,” said Mr. S. Krishnan, General
Manager, (MS-D), Mobile Services at BSNL.
“Within just more then a year of operation in India, Telenity has expanded its
workforce to fully support customers in India,” said Mr. Ashwani Vachher, General
Manager, APAC at Telenity. “We are rapidly moving ahead with our commitment in
the region by establishing center of excellence for APAC in India. This will ensure
BSNL services are up and running all the time.”
India is among the fastest growing telecommunications markets in the world. In
a country of over one billion people, teledensity now stands at about eleven percent
or around 120 million people. This figure is expected to grow to 30 percent by
2010, according to the Department of Telecommunications of India.
About BSNL
Bharat Sanchar Nigam Limited (BSNL) was formed on October 1, 2000 when the Government’s
Department of Telecom became a corporation. Today, BSNL has a network of over
45 million lines covering 5,000 towns with 43.5 million connections. More information
on BSNL is available on the Web at www.bsnl.com.in.
About Telenity
Telenity is a leading provider of next generation converged services platforms
and applications for communications networks. Telenity's IMS compliant converged
services solutions include: reusable service delivery and content components enabling
rapid service creation, deployment and execution functionalities across multiple
services and applications; location and presence servers; integrated messaging
solutions; and value added services. Telenity's worldwide customer base includes
network operators, service providers and application providers serving over 100
million subscribers. Telenity partners with global and regional network equipment
providers, system integrators and computing platform manufacturers. Learn more
about Telenity’s Canvas family of converged services solutions at www.telenity.com and download a copy of Telenity’s online newsletter Telescope.
Visit Telenity at:
· VAS India 2006, July 7, New Delhi, India
· 3G Middle East and Gulf 2006, September 11-12, Dubai, UAE
· Service Delivery Platforms Conference, September 19-21, Barcelona, Spain |