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Celebrity Voices from Burt Reynolds and Dennis Hopper to Mr. T Available for
Download onto TomTom's Navigation Devices
CONCORD, Mass. & LOS ANGELES--June 27, 2006--Make your driving experience
even better by listening to one of your favorite A-list celebrities or a humorous
character as they show you the way on your TomTom portable navigation device.
TomTom, the leading portable navigation solution provider worldwide, has signed
a marketing agreement with Navtones to offer celebrity voices as a downloadable
option to TomTom's GPS devices. For as little as $12.95 per voice, TomTom customers
can now hear their driving directions with attitude from Mr. T, from the distinctive
voice of Burt Reynolds or from the revved up Dennis Hopper. Some voices may be
available for less and others even for free on a promotional basis.
The digitized voices can be downloaded from www.navtones.com on a range of TomTom's GPS devices, including the TomTom flagship GO line, TomTom
RIDER for motorcycles and TomTom NAVIGATOR 5.
"We are excited to be working with such an innovative and cutting edge company
and view our voice downloads as a perfect compliment to TomTom's consumer-friendly
image," said Will Andre, chief executive officer of Navtones. "Our voices turn
the mindset of once dry driving directions into an entertaining adventure in the
car. Our downloadable voices integrate with TomTom's navigation software so the
driver can still hear step-by-step directions, with a few added phrases for fun
- all in the voice of a familiar celebrity or character voice."
Navtones has included two additional free voices for a limited time with the
purchase of a celebrity download.
TomTom also offers 70 preloaded* voices in 36 languages. Other entertaining voices
available for download from TomTom include celebrity John Cleese, a NYC cab driver,
a Freudian psychoanalyst, Granny Rose and many more. Go to www.tomtom.com to see and hear a complete list, and for easy download instructions.
"At TomTom, we strive to bring our consumers the best portable navigation products
on the market," said TomTom vice president of marketing, Anne Louise Hanstad.
"Similar to ringtones on cell phones, we find that drivers are most interested
in hearing navigation directions from a voice that matches their mood or personality.
Whether it's Dennis Hopper or Burt Reynolds chiming funny phrases, the array of
choices make navigating with TomTom even more entertaining and personal."
About Navtones
Navtones is the latest innovation in the high-growth consumer GPS navigation
market. Exclusive celebrity voices for turn-by-turn guidance are just a click
away for drivers or passengers wishing to personalize their navigation experience.
Navtones is a product of Wanderlust Media - a global provider of branded content
and white label solutions for wireless enterprise and mobile consumers - with
headquarters in Los Angeles, CA and additional development facilities in Boston,
MA.
About TomTom
TomTom NV is the worldwide leading provider of personal navigation products and
services. TomTom's products are developed with an emphasis on innovation, quality,
ease of use and value. TomTom's products include all-in-one navigation devices
that enable customers to navigate right out of the box, as well as navigation
software products that integrate with third party devices such as PDAs and smartphones.
TomTom's portfolio of products and services includes the award-winning TomTom
GO family of integrated navigation devices, the TomTom ONE, the TomTom Navigator
software for PDAs, TomTom MOBILE navigation software for smart phones and TomTom
PLUS, a location-based content and services offering for TomTom's navigation products
and Datafactory's Webfleet platform for tracking and tracing services. TomTom
was founded in 1991 in Amsterdam and has offices in the Netherlands, the United
Kingdom, Germany, France, Italy, the United States, Australia, China and Taiwan.
TomTom's products are sold through a network of leading retailers in 20 countries
and online. For more information go to: www.tomtom.com. |
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