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The worldwide converged mobile device or smartphone market showed no signs of
slowing down during the first quarter of 2006, recording a new record in quarterly
shipments.
FRAMINGHAM, Mass.-- June 8, 2006--According to IDC's Worldwide Quarterly Mobile
Phone Tracker, worldwide converged mobile device shipments totaled 18.9 million
units in Q1 2006, an increase of 7.5% from the fourth quarter of 2005 and 67.8%
compared to the same quarter one year ago
"In most mature markets, the first quarter of the new year is usually characterized
by a sequential decrease in shipments. However, as a market with more growth on
the way, the converged mobile device market was able to post sequential growth
as well as a sizable year-over-year gain," said Ramon Llamas, research analyst
with IDC's Mobile Markets team. "The worldwide market has broadened in terms of
the number of vendors who have entered into this space, and deepened as far as
the kinds of devices coming out for consumers, enterprise users, and fans of multimedia.
The lure of new products combined with heightened competition among the vendors,
should continue to drive the smartphone market to new heights."
"Continuous upgrades to mobile operating systems have given device manufacturers
more capable platforms upon which to create devices," says Ryan Reith, research
analyst with IDC's Mobile Phone Tracker. "For example, Nokia set the bar by launching
two new lines of devices for the converged market, the E-Series and the N-Series,
aimed at two different end-user markets. These lines have plenty of room to grow
and offer devices in the high, mid, and lower levels of the converged mobile device
space, which should add pressure on other device manufacturers to follow suit
in 2006."
Vendor Highlights
Nokia - After reaching a record level during Q4 2005 with 9.3 million units shipped,
Nokia experienced a 12.2% decrease in shipments following the holiday quarter.
Despite this sequential decline, Nokia enjoyed 49.9% year-over-year growth in
the first quarter of 2006, capturing 43.2% of the worldwide market. Nokia augmented
its broad lineup of devices in the first quarter with the introduction of several
new multimedia-centric N-Series devices as well as its E-Series targeted at enterprise
users.
Panasonic - Holding on to the number 2 spot was Japanese vendor Panasonic, which
grew its shipments 28.3% from the previous quarter and an impressive 65.1% over
the same quarter a year ago. As a result, Panasonic wrapped up 10.0% of the worldwide
market share. The majority of Panasonic's devices ended up in Japan where all
of the company's devices are carried by NTT DoCoMo. In addition, the company still
has a presence in the Asia/Pacific market with its X700.
NEC - Following closely behind Panasonic was Japanese vendor NEC, which trailed
the number two vendor by just a hundred thousand units. The company continues
to see quarterly gains in Japan and posted a 32.6% sequential increase in the
first quarter along with 57.0% year-over-year growth. All of NEC's converged mobile
devices remained within its home region of Japan.
Research In Motion - The Canada-based vendor of enterprise-centric BlackBerries
posted a new record shipment volume to kick off 2006, its fifth consecutive quarter
of sequential growth. After shipping nearly 1.5 million units, Research In Motion
posted sequential growth of 12.4% over 4Q05 and year-over-year growth of 85.7%.
By the end of the quarter, Research In Motion had earned 7.7% worldwide market
share.
Sharp - A relative newcomer to the market, Sharp first joined the converged mobile
device market in late 2005. The company followed up its debut by shipping over
a million units in 1Q06 and posted a 174.4% sequential increase in the process.
As a result, Sharp collected 5.7% worldwide market share. Like NEC, all of its
devices were shipped into Japan.
Top 5 Vendors, Worldwide Converged Mobile Device Shipments and
Market Share, Q1 2006
(Units shipments are in millions)
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1Q06 1Q05
1Q06 Market 1Q05 Market 1Q06/1Q05
Rank Vendor Shipments Share Shipments Share Growth
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1 Nokia 8.16 43.2% 5.45 48.4% 49.9%
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2 Panasonic 1.89 10.0% 1.145 10.2% 65.1%
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3 NEC 1.79 9.5% 1.140 10.1% 57.0%
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Research in
4 Motion 1.45 7.7% 0.78 6.9% 85.7%
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5 Sharp 1.07 5.7% 0.00 0.0% 0.00%
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Others 4.52 23.9% 2.74 24.4% 64.7%
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Total 18.88 100.0% 11.25 100.0% 67.8%
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Source: IDC, Worldwide Quarterly Mobile Phone Tracker, June 7, 2006
Note: Vendor shipments are branded shipments and exclude OEM sales for
all vendors.
For more information about the IDC Worldwide Quarterly Mobile Phone Tracker,
please contact Kathy Nagamine at 650-350-6423 or email
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About IDC
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and events for the information technology, telecommunications, and consumer technology
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on technology and industry opportunities and trends. For more than 42 years, IDC
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