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LOS ANGELES --Sony Ericsson Mobile Communications announced today its collaboration
with Sorrent, a leading creator and publisher of mobile entertainment, to deliver
eleven of Sorrent's best-selling mobile games on Sony Ericsson's most popular
handsets.
In response to overwhelming consumer demand for mobile entertainment, North American
mobile subscribers can now purchase eleven popular Sorrent games - including the
award-winning FOX Sports Boxing - to play on their Sony Ericsson T610/T616 or
T630/T637 handsets.
The Sony Ericsson T610/T616 and the T630/T637 offer a bright color screen, providing
sharp images for a great gaming experience. The phones also come with 32-tone
polyphonic sound, vibrating force feedback and joystick control and they support
both Java and Mophun platforms for rich graphics.
"Mobile devices continue to evolve as game platforms. With our new phone features,
such as high quality color screens and the easy-to-use joystick, we've seen consumers
really seek out new mobile games," said Gregory Graham, US applications product
marketing manager for Sony Ericsson North America. "By collaborating with a great
game publisher like Sorrent, Sony Ericsson further demonstrates its commitment
to building out its extensive library of games available for the handsets."
Single and multiplayer games available from Sorrent on the Sony Ericsson T610/T616
and the T630/T637, include:
-- Yao Ming Basketball '04 Presented by FOX Sports
-- FOX Sports(TM) Boxing
-- FOX Sports Football '04
-- FOX Sports Hockey '04
-- FOX Sports Track & Field '04
-- FOX Sports Soccer '04
-- FOX Sports Racing
-- Shark Hunt(TM)
-- 3D Slam Ping Pong
-- DuraTrax(TM) Mobile RC
-- Wild 8-Ball
"Sony Ericsson is designing phones that appeal to everyone from the casual to
the most avid mobile gamers," said Tamara Artim, VP of sales for Sorrent. "These
new handsets really showcase our game play - and with the joystick control, we
expect to see Sony Ericsson handset customers run up very high scores on the leader
board."
The games will be available for purchase from most major North American carriers
in Q2 2004.
About Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications AB offers mobile communications products
for people who appreciate the possibilities of powerful technology. Established
in 2001 by Telefonaktiebolaget LM Ericsson(NASDAQ:ERICY) and Sony Corporation,(NYSE:SNE)
the joint venture continues to build on the success of its two innovative parent
companies. Sony Ericsson creates value for its operator customers by bringing
new ways of using multimedia communications while mobile. The company's management
is based in London, and has 4,000 employees across the globe working on research,
development, design, sales, marketing, distribution and support.
For further information, please visit: www.SonyEricsson.com
About Sorrent, Inc.
Sorrent is a leading creator and global publisher of wireless entertainment.
Sorrent's critically acclaimed mobile content features community, entertainment
and games based on original and licensed properties. Sorrent has partnered with
major consumer brands, including Atari, FOX Sports and Viacom to extend their
leading brands to the mobile lifestyle. Sorrent has developed a proprietary technology
infrastructure that delivers graphically rich applications to more than one hundred
Java and BREW-enabled handsets. The company's extensive distribution network includes
international and US wireless carriers, such as Verizon Wireless, Sprint, AT&T
Wireless, Cingular, Nextel, T-Mobile and Boost Mobile. Founded in 2001, Sorrent
has attracted top-tier venture capital firms including NEA, Sienna Ventures and
Globespan Capital Partners. For more information, visit www.sorrent.com.
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