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Amp'd Mobile to Unveil Innovative Mobile Games PhoneTag and Homeland Security
at E3 2006 Bringing the Hottest Mobile Gaming Action to Subscribers Nationwide
Amp'd Mobile and GameSpot will Mobilecast Live to Handsets from E3
E3Expo 2006
LOS ANGELES-- May 10, 2006--Continuing to push the envelope by offering unique
content to 18-to-35 year olds, Amp'd Mobile is dedicated to leading the mobile
gaming market by providing cutting edge games for Amp'd handsets. At E3 2006,
Amp'd Mobile will showcase its latest mobile games and exclusive programs including:
-- PhoneTag
-- Homeland Security
-- Games Connect
-- Amp'd Loyalty Rewards Program
Amp'd Mobile, along with partner LivePlanet, will offer gamers an exclusive sneak
peak at the highly anticipated game PhoneTag. The first massively multiplayer
wireless game (M.M.W.G.) using location based services (LBS), PhoneTag uses wireless
technology to pit players against each other in a spy-themed game played in the
real world for cash and prizes. At E3, 30 players will compete against each other
in a live game where they become both the hunter and hunted. This groundbreaking
game will be seen first hand by the masses at E3, with 5 games to be played during
the three-day convention.
Amp'd Mobile will also introduce their first exclusive 3D mobile game "Homeland
Security: Kim Jong Il Edition" at E3. Conceived and developed by producers at
Amp'd, Homeland Security is designed to be edgy, cool and mature with an uncompromising
storyline: the assassination of Kim Jong Il as part of a covert mission to preemptively
prevent a nuclear strike.
"We are excited to preview Amp'd Mobile's first wholly owned gaming property,
Homeland Security, at E3 this year," commented Paul Nakayama senior director,
content programming at Amp'd. "The 3D graphics are on par with the top mobile
3D game titles in the world and the game play will be intuitive to a cell phone
while retaining strong controls. With the form factor and gaming limitations of
a mobile handset in mind, Homeland Security utilizes simple but innovative key
commands to control Axel Hunter, a covert special forces operative with orders
to take out North Korea's leader, Kim Jong Il."
In addition to offering unique gaming content, Amp'd Mobile has created an over-arching
and exclusive gamer community "Games Connect." Powered with leader boards, tournaments,
buddy lists and ratings, active gamers will be seduced into this exclusive "club,"
which allows gamers access to special Amp'd benefits -- such as loyalty rewards
points.
Through Amp'd Mobile's Loyalty Rewards program, active Amp'd gamers will have
the opportunity to receive amazing prizes by purchasing games, competing in tournaments
and earning high scores on leader boards. Gamers can trade in points for prizes
like a complete Xbox 360 with all available titles or a unique Amp'd experience
prize, such as spending a day with a famous music artist or athlete.
GameSpot, a leading source of trusted gaming news and reviews, will provide live
video coverage of E3 on the Amp'd Mobile Games Channel May 10-12.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth,
young professionals and early adopters, and the only 3G carrier in the US specifically
targeting that demographic. By leveraging the power of broadband wireless (EVDO),
Amp'd Mobile offers traditional services such as voice and text within a completely
fresh user interface designed specifically for the "mobile graduate" and third-generation
(3G) technology. With a myriad of customizable options to meet each person's individual
needs, as well as strategic alliances with top entertainment properties, such
as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal
experience to the wireless lifestyle with unique music, video, community, entertainment,
sports and gaming offerings divided into various channels for quick and easy access.
Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.
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