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Users Send Meal Photos to Create Visual Food Journal, Get Feedback to Help Make
Healthy Choices
OVERLAND PARK, Kan.-- May 2, 2006--Staying fit is no longer just a craze; for
many Americans, it's a way of life. Consumers are looking for new and innovative
ways to lose weight and track the nutritional content of the foods they eat. Sprint
(NYSE:S) is taking diet and nutrition to the next level by giving its customers
the ultimate tool for remaining fit and healthy while on the go - MyFoodPhone.
MyFoodPhone will provide Sprint camera phone users access to the world's first
nutrition service based on the use of camera phone images and video feedback.
MyFoodPhone allows Sprint customers to conveniently track their food consumption
and have easy, remote access to nutrition counseling based on their eating habits.
"Sprint is offering MyFoodPhone as the latest extension of how customers can
use their camera phones to enrich their lives," said Pierre Barbeau, general manager
of Picture Mail for Sprint. "MyFoodPhone is a lifestyle solution for anyone who
wants to get help making healthy eating choices - by using the photos they take
with the one device they always have in their pocket."
MyFoodPhone enables Sprint camera phone users to take a picture of the food they
eat at each meal or snack and send it in for review by a nutritional advisor.
Customers receive video feedback on their eating habits biweekly for only $9.99
a month. The service's unique mobile food-journaling application helps customers
monitor what they eat, modify their eating habits, and achieve their individual
health goals through motivation provided by personalized counseling from trained,
credible MyFoodPhone Nutrition Advisors.
"One of the biggest challenges for those trying to change their eating habits
is to know what they are doing right and where they may need to improve, as well
as staying motivated along the way," said Sebastien Tanguay, general manager of
MyFoodPhone. "MyFoodPhone on Sprint phones gives dieters a fun, easy and more
convenient way to keep a food journal, wherever they are. They also receive nutrition
information that is specifically selected for them."
MyFoodPhone's "Visual Food Journal" allows customers to send their Picture Mail
photos to a Web-based Food Journal at www.myfoodphone.com/sprint and log data such as weight, exercise, and calories burned to track their progress
on their Sprint phones. A unique dashboard shows the various food categories of
each meal and how many portions the customer has consumed. Then a nutrition advisor
provides feedback through a video clip on how to improve eating habits.
Sprint offers a variety of health and wellness applications, such as BIMActive
from Bones In Motion, which uses GPS to track the user's outdoor exercise routes
to calculate distance and speed, save the routes for later use, and share with
others online. Health Browser provides access to skynetMD's mobile health Web
site, covering disease and drug information, dieting tools, health highlights
and health tips. Hitech Trainer provides "personal trainer" designed workouts
for the beginning- or advanced-level user with audio and video instructions to
guide you through the exercises. To access these services, Sprint PCS Vision users
can click on Menu/Web/Downloads/Applications/Health, Food & Drink.
Sprint is a data services company in the content and media distribution business
committed to delivering a seamless experience that gives customers the power to
connect, share and access information instantly on a mobile phone. As wireless
technology, consumer electronics and entertainment converge, Sprint is leading
the industry through innovative applications, differentiated content and connectivity
to consumers and businesses anywhere, anytime and always on. By using their mobile
phones as a source for information, communications, personalization and entertainment,
Sprint customers can realize the power of the "third screen."
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing
mobility to consumer, business and government customers. Sprint Nextel is widely
recognized for developing, engineering and deploying innovative technologies,
including two robust wireless networks offering industry leading mobile data services;
instant national and international walkie-talkie capabilities; and an award-winning
and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About MyFoodPhone
MyFoodPhone Nutrition, Inc. is a mobile-health application service provider.
Its flagship product is MyFoodPhone, a camera-phone food-journaling feedback service.
MyFoodPhone is the world's first service that links individuals with their own
nutrition coaches and advisors. The company has also developed other mobile health,
wellness, and medical devices and software packages that are in the process of
being deployed throughout the world. For more information, visit www.myfoodphone.com or call Sebastien Tanguay, General Manager at 418-683-7878, ext. 200, or email
him at
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