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Highlights... Western Europe falls, but Eastern Europe, Middle East & Africa
more than double; Nokia enjoys 75.8% market share; GPS navigation buyers continue
migration to dedicated devices
- EMEA shipments of smart mobile devices up 25% year-on-year in Q1 2006
- But Western Europe declines 10% while CEMA region grows 112%
- Handheld shipments fall 15% as GPS navigation buyers continue migration to
dedicated devices
- Converged devices up 34%, leader Nokia increases share despite E-series delays
- Second-placed RIM enjoys BlackBerry device growth of around twice the market
average
Highlights from the Canalys Q1 2006 EMEA smart mobile device research... Following
recent news that quarterly shipments of smart mobile devices in the APAC (Asia-Pacific)
region have overtaken those in EMEA (Europe, Middle East & Africa) for the
first time, Canalys today released more detail on the EMEA market and highlighted
the contrast between the situation in the more mature Western European markets
and the fast-growing emerging countries within the CEMA (Central & Eastern
Europe, Middle East & Africa) region.
EMEA total smart mobile device market
Market shares Q1 2006, Q1 2005
Vendor Q1 2006 Q1 2005 Growth
Shipments Share Shipments Share Q1'06/
Q1'05
Total 6,537,140 100.0% 5,217,260 100.0% 25.3%
Nokia 4,958,290 75.8% 3,507,700 67.2% 41.4%
RIM 226,170 3.5% 140,010 2.7% 61.5%
Qtek 219,500 3.4% 70,530 1.4% 211.2%
HP 216,230 3.3% 271,270 5.2% -20.3%
Palm 130,840 2.0% 175,250 3.4% -25.3%
Others 786,110 12.0% 1,052,500 20.2% -25.3%
Source: Canalys estimates, copyright 2005-2006 canalys.com ltd. Smart mobile
device market: handhelds, wireless handhelds, smart phones (Table graphic available
from Canalys web site)
Despite delays in the release of its enterprise-focused E-series smart phones
Nokia not only retained its comfortable lead in EMEA in Q1 2006, but increased
its market share to 76% from the 67% it had in the same quarter one year ago,
according to the Canalys estimates. Both Nokia and second-placed RIM increased
their respective device shipments above the market average of 25%. Qtek (the brand
used by HTC on its own devices in
EMEA) posted the highest growth among the top five vendors, its 211% rise taking
it just above HP and Palm for the first time and so making it the leading Windows
Mobile vendor in the quarter. HP and Palm, along with several others, are feeling
the effects of the decline in the handheld market, which their converged device
volumes are not yet high enough to completely offset.
"The booming market for handheld-based GPS navigation solutions in Western Europe
provided a tremendous boost to vendors over the past couple of years, but this
has moved rapidly to demand for dedicated 'transferable' devices and the vendors
that don't play in this area are missing out," said Chris Jones, Canalys principal
analyst and director. "But we are still at an early stage in what will become
a huge and sustainable industry. More changes and new opportunities for device
vendors and service providers across various categories will emerge over the coming
quarters. Increased GPS integration in mobile phones and tighter communication
between navigation systems and enterprise databases, such as contacts, calendaring
and CRM, are just a couple of examples of areas that smart mobile device vendors
will be exploring."
Canalys is holding its first Navigation Forum in Geneva in September with a view
to bringing all parts of the industry together to discuss how the market could
be developed over the next few years. More information can be found at www.canalys.com/navigation.
The 15% decline in the handheld segment in EMEA is also partly due to the increasing
shift toward converged devices, with real-time e-mail becoming the first critical
application, after voice, for enterprise customers. Shipments of converged devices
in EMEA rose 34% year-on-year, with the top five vendors in this area (Nokia,
RIM, Qtek, i-mate and HP) all growing by 25% or more. In acknowledgement of how
important the market for mobile e-mail is becoming, in addition to tracking the
devices, Canalys has launched a new service - Mobile Messaging Analysis EMEA -
focused on monitoring the performance of the leading mobile e-mail solution providers,
the issues facing vendors and operators in such a fragmented market and how adoption
by consumers and enterprises is developing. More information can be found at www.canalys.com/services.
Many industries would be more than happy with year-on-year growth of 25%, but
this represents quite a slowdown compared to what smart mobile device vendors
in EMEA are used to. For example, growth in Q4 2005 was 60%, and in Q3 2005 a
tremendous 117%. Having recently expanded its research to provide more detail
on countries within the CEMA region, Canalys can now reveal the extent to which
these emerging markets are contributing to the overall EMEA growth and hence how
important they are becoming for vendors.
"Smart mobile device shipments in Q1 fell 10% year-on-year in Western Europe,"
said Canalys research analyst Nick Spencer, "But growth for EMEA was achieved
by rises of 76% in South Africa, 128% in Poland, 101% in Russia, and with markets
such as Saudi Arabia, Turkey and the UAE almost doubling. A year ago Western Europe
accounted for more than 70% of all smart mobile device shipments in EMEA. In the
first quarter of this year it was just over 50%. The vast majority of the devices
shipping in CEMA, as elsewhere in Europe, are Nokia S60 smart phones, but vendors
such as Mio Technology, Motorola, Orange, Qtek and RIM are all enjoying year-on-year
growth in excess of 200% there, albeit from fairly small bases."
About the Smart Mobile Device Analysis EMEA and CEMA services... The shipment
estimates discussed in this release come from the market-leading Canalys Smart
Mobile Device Analysis family of services, specifically those focused on EMEA
and on the fast-growing countries within CEMA. Canalys' smart mobile device product
segmentation and definitions are used by vendors the world over to provide a consistent
view of the total market for handhelds, wireless handhelds and smart phones. Clients
receive quarterly market updates, regular reports, trends presentations and forecasts,
and direct access to Canalys analysts. Canalys also offers services looking specifically
at the rapidly growing markets for mobile navigation and mobile e-mail. More information
is available from the Canalys web site.
About Canalys...
Canalys specialises in delivering high quality market data, analysis and advice
to the world's leading technology companies. It is recognised as a key provider
of continuous advisory services and confidential custom projects for marketing
managers and strategists within blue-chip IT, telecoms and consumer electronics
companies. It has unrivalled expertise in European routes to market for all kinds
of high technology products and services, and provides worldwide market data and
trends analysis.
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